Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. That’s a huge missed opportunity. percent agree).”

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Social Media Communications Content Strategy 60

AMR Management Services

OCTOBER 2, 2012

Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content. HBR’s print advertising revenues dropped 24 percent in 2009. ► August. (3).

Case Study 64

Case Study Library Content Kentucky 64

Higher Logic

AUGUST 15, 2018

At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers. Check out Kevin’s full bio here.

Portland 31

Portland Press Release Team Software 31

Membership Marketing

MARCH 9, 2012

ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce.

Marketing 40

Marketing Price Analysis Survey 40

Old ClayBurn Association Management

SEPTEMBER 29, 2011

The IRS has implemented new compliance requirements through Internal Revenue Code Section 6050W that will affect all merchants (including government and non-profit entities). Communication. December 2007. → New IRS Reporting Requirements for Debit/Credit Transactions. Posted on September 29, 2011 by admin. instagr.am/p/NOZvFEjUsb/

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Report Social Media Class Software 40

Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” ► 2007. (51). Non-Dues Revenue. (1).

Marketing 40

Marketing Price Survey Tips 40

Associations Now

MARCH 25, 2015

. “And, if they do know what the value proposition is and don’t think it’s worth the dues, is there some other dues number that would be so compelling that [if adopted broadly] the increased members would offset the decreased revenue per member? Hutchison, Associations Now , August 2007. The numbers were scattered.”

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Price Course Cost Communications 40

Membership Marketing

MARCH 27, 2012

ASAE Marketing, Membership & Communications Confer. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. . ► April. (5). ▼ March. (4). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ► February. (1).

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Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

ASAE Marketing, Membership & Communications Confer. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. . ► April. (5). ▼ March. (4). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ► February. (1).

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Marketing Price Survey Recruiting 40

Membership Marketing

MARCH 8, 2012

ASAE Marketing, Membership & Communications Confer. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. . ► April. (5). ▼ March. (4). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ► February. (1).

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Social Media Marketing Price Survey 40

Membership Marketing

NOVEMBER 11, 2011

I like your steps but would add in one more: Once you know who your market is, shouldn't you then do some homework around what it is they want and need then shape your offerings, marketing and communication around that feedback? ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Tony Rossell.

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Membership Marketing

NOVEMBER 4, 2010

Therefore, the initial goal is to get an opt-in from the visitor for future communications. ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. However, an attractive offer of free additional information related to their search can be enticing. ► September. (6). ► August. (6).

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Social Media System Price Survey 40

Membership Marketing

SEPTEMBER 13, 2010

These new channels absolutely have place in the mix, but marketers have to test them with the audience to tease out their best use: Building Brand, Communication, Lead Generation, Response. ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. September 25, 2010 9:18 AM. Tony Rossell. ► May.

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Membership Marketing

MAY 21, 2010

However, if we think members leave for value issues, we can do research and member interviews to better understand what they are looking to receive and make changes to communications or the products themselves to enhance the value. ► 2007. (51). May 24, 2010 10:19 AM. Belinda Moore (formerly Busoli). May 26, 2010 8:51 PM.

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Membership Marketing

APRIL 22, 2011

It’s clear that communication is shifting not only to other platforms, but to other devices. (If ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. If you plan to email your kids and you want a response, be sure to send them a text.)” ► September. (6). ► August. (6).

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Marketing Price Survey Recruiting 40

Membership Marketing

APRIL 9, 2010

As prospective members access the valuable content, they also are asked to opt-in to receiving additional communications from the organization. ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. . • Affinity Media. • Search Engine and Content Advertising. ► September. (6).

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Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 29, 2010

Alliance Building -- “[Remarkable associations are] secure in who they are and what they bring to the table, these associations communicate clear expectations for each specific partnership and do not hesitate to walk away if a win-win situation does not materialize. ► 2007. (51). Non-Dues Revenue. (1). ► May.

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Marketing Price Survey Recruiting 40

Membership Marketing

AUGUST 10, 2010

What seemed to most positively impact renewals was adding additional communication channels. ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Associations using direct mail for renewals dropped from 91% to 85%. ► September. (6). ► August. (6). ► July. (10). ► June. (8).

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Marketing Price Survey Analysis 40

Membership Marketing

OCTOBER 10, 2011

Success depends on building relationships with our member companies, "drilling down" and developing relationships with multiple contacts at the member company and regularly communicating the value that the association provides to each member in multiple ways. ► 2007. (51). Non-Dues Revenue. (1). ► September. (6).

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Marketing Survey Social Media Price 40

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell.

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Marketing Recruiting Recruitment Survey 40

Association Mavens

MAY 5, 2014

Now let’s dive into seeing if you can explain for me the biggest value that these types of online communities, private online social networks provide for associations. And I always to back to the ASAE study that was released—I think it was in 2007—called “The Decision to Join.” That didn’t pass the smell test for me.

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Social Media Strategy Software Newsletter 40