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Product and Service Engagement Drives Membership Retention and

Membership Marketing

• Purchase a book or directory (13%). • Acquire or maintain a certification (22%). A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). ► 2008. (82). in Alexandria, Virginia. ► August. (6).

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Members Only Content - BlogClump

BlogClump

I agree with David--I think stuff like member-to-member contact things like forums and member directory should be the main things behind the members-only wall. ► 2008. I'm thinking that part of the formula is allowing people access in information but not to commenting and contributing per se. December 10, 2009 7:43 PM.

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