How An Integrated, Locally Relevant Marketing, Sales, and Member Service Strategy Drove Massive Growth
GlowGlobally
OCTOBER 14, 2012
In 2008, MCI completed a research project for the government of Abu Dhabi. A critical outcome from this effort was capturing how US-based and EU-based associations reflected on the challenges and opportunities to enter and grow a specific regional market. Rethinking How to Serve Members & Customers. Challenges to Growth.
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