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How An Integrated, Locally Relevant Marketing, Sales, and Member Service Strategy Drove Massive Growth

GlowGlobally

In 2008, MCI completed a research project for the government of Abu Dhabi. A critical outcome from this effort was capturing how US-based and EU-based associations reflected on the challenges and opportunities to enter and grow a specific regional market. Rethinking How to Serve Members & Customers. Challenges to Growth.

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Where do you draw the line on social media? - BlogClump

BlogClump

Wednesday, September 3, 2008. Where do you draw the line on social media? Any suggestions on how to get out? September 3, 2008 11:58 AM. September 3, 2008 2:12 PM. September 3, 2008 2:27 PM. For me, a lot of what I glean from social media enhances my capacity to act. I try to keep up.

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AE on the Verge: Fast fundraising: Heads or Tails

AE on the Verge

Heres how it works: Purpose: a charitable fundraiser Prize: in this case, a "night out" basket - $100 gift certificate to local restaurant (donated), movie tickets (donated) and one-night stay at a local hotel (donated). social media. (77). Does your Association logo work with social media? ► 2008.

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Six Components to Building Your Membership Model

Membership Marketing

I am speaking with a number of clients about options on how to build new memberships or adapt current categories. Others require multiple years of membership tied to an event like certification. How to Calculate Where your Membership is Headed. ► 2008. (82). Social Media. (5). Social Networking. (6).

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Product and Service Engagement Drives Membership Retention and

Membership Marketing

• Acquire or maintain a certification (22%). So if 23% of the members attend the annual meeting, another 22% attend a seminar, and another 13% participate in the private social media site, pretty soon you could be looking at a fairly substantial portion of the members using the products and services of an association.

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Membership Marketing Blog: Consumer Use of Email Declines, but.

Membership Marketing

In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. How to Calculate Where your Membership is Headed. ► 2008. (82). Social Media. (5). Social Networking. (6).

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The Xer Meme - I Have Been Tagged - BlogClump

BlogClump

The social media maven of the association world, Maddie Grant , tagged me in her Xer meme. I cant wax philosophical at happy hour and share great ideas about how to change the world. ► 2008. BlogClump - Blogging About Associations From a Gen Xer. A Gen Xer giving his thoughts and opinions on the Association world.