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Design Membership to Take Students From College to Career

Associations Now

Speaking from experience, as someone who graduated at the peak of the 2008 recession, I know the college-to-career experience can be bumpy. In a recent Personify survey [PDF] of more than 1,000 young association members, only 40 percent said their member experience was worth the dues they paid.

Class 100
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Membership Wakeup Call for Associations

Association Adviser

Many associations tell us their membership is back to where it was before the 2008-09 downturn, perhaps even a bit better. Associations must adapt to shifting demographics, new communication platforms and changing member preferences. High performing associations anticipate member needs before the member has to ask.