Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 62

Marketing Guidelines millennials Washington 62

Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. The number of association professionals claiming this as a challenge has more than doubled since Naylor first conducted this survey in 2011.

Communications 60

Communications Newsletter Survey Report 60

Leading Learning

MAY 24, 2022

It has also meant that integration between learning platforms and other platforms like customer relationship management systems, association management systems, Webinar platforms, and marketing automation systems has become dramatically easier and less costly. See e-learning stats for the course creator market here.).

Course 101

Course Video Cost Certificate 101

Association Adviser

MAY 23, 2018

Source: 2017 Association Communications Benchmarking Survey. On the bright side, this is an improvement from the 54 percent who reported the same problem in 2016, but still an increase from the minority of 11 percent of respondents who said this was a major issue for them back in 2011. Market your communications.

Revenue 69

Revenue Survey Communications Newsletter 69

SCD Group

MAY 23, 2012

Some call them digital natives because they grew up with digital technology. (As As opposed to older digital immigrants like me who had to learn the technology on the fly!). By 2017 (just five years from now), millenials will have more spending power than any other generation in America. There are 78 to 80 million Ys in the U.S.

millennials 40

millennials Tips Content Communications 40

Nimble AMS

OCTOBER 17, 2018

The modern association understands the need for a detailed view of its membership to drive: data-based decision making, which requires that the data be easily gathered, maintained and reported on; and modern marketing, which requires easily slicing and dicing membership data so the right message is delivered to the right person at the right time.

Software 84

Software Association Management Innovation System 84