Industry Group Aims to Make Diamonds a Millennial’s Best Friend
Associations Now
JUNE 8, 2016
The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? In fact, in 2011, Forbes reported a 300 percent increase in sapphire sales.
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