Data Shows Associations ‘Not Getting and Not Asking’
Association Adviser
JANUARY 18, 2013
“You just described my life,” related Carol Meerschaert, director of marketing and communications for the Healthcare Businesswomen’s Association in Fairfield, N.J. According to our data, more than 75 percent of associations feel members ignore at least half of their communication efforts, up 13 percentage points from 2011.
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