YourMembership

JUNE 21, 2012

Ideas to help you engage, empower and retain members. Working for a member-based organization is hard work. It requires every role to embrace customer service, marketing, communication and member coordination/recruitment regardless of your job title. Member Engagement + Retention. Associations.

Social Media 150

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YourMembership

DECEMBER 21, 2011

Ideas to help you engage, empower and retain members. December 21st, 2011 | Posted in Membership Management , Social Media and Business Trends. 2 Comments to “The Future of Associations” Jeffrey Cufaude says: December 28, 2011 at 5:11 am. Member Engagement + Retention. Add-On Products.

Social Media 150

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YourMembership

MAY 31, 2012

Ideas to help you engage, empower and retain members. May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Little things are those items and activities that although they cost very little, they make a big difference in recruitment, retention and loyalty. Add-On Products.

Innovation 150

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. ► 2011. (29).

Marketing 40

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SCD Group

JULY 22, 2012

Rewriting the Rules of Member Engagement: 5 Ways Associations Can Leverage CRM to Drive Interaction and Relevance eBook from Avectra. Manage the Member Lifecycle. Automate and measure member engagements. Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. ► 2011. (42).

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Membership Marketing

APRIL 1, 2011

Speaking Engagements. Speaking Engagements. Friday, April 1, 2011. at Friday, April 01, 2011. Labels: 2011 Benchmarking Survey , Growth Characteristics. Since forever, associations have overemphasized number of members as a metric. April 4, 2011 9:52 AM. April 5, 2011 5:12 PM. Publications.

Marketing 40

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Membership Marketing

JULY 22, 2010

Speaking Engagements. Speaking Engagements. Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased.

Recruiting 40

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Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. ► 2011. (29).

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Membership Marketing

SEPTEMBER 21, 2010

They do not present it as statistically valid due to the limited number of responses, but it is interesting to note that only 26% of associations report running a special new member program for their organization. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership.

Marketing 40

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Membership Marketing

MAY 17, 2010

Engagement comes by impacting a member’s behavior. He writes, “I define member engagement as the following: Engagement is the result of a member investing time or money with the association in exchange for value.” Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

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Membership Marketing

APRIL 10, 2012

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership.

Products 40

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Membership Marketing

NOVEMBER 8, 2010

When you actually do a recruitment campaign, they join. When you engage with your members, they stay. What niche do you fill that no one else can - market that to potential members? If you can get your existing members to recruit new folks then you can just sit back and count the cash. ► 2011. (29).

Marketing 40

Marketing Recruiting Recruitment Survey 40