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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

What makes the Facebooks, Amazons and Starbucks of the world become the first resource people turn to when they think of communicating, shopping or meeting a friend over a cup of coffee? You spend hours drafting, editing, rewriting, proofing and publishing them to communicate key association messages.

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Mizz Information: Association Swing and a Miss--CEA Tech.

Mizz Information

These include free and discounted products, advance product launch information, access to industry events, and beta testing opportunities. Last week I got an email from them announcing that they are ending the new membership category effective January 31, 2012. No newsletter. The Community Roundtable. July 2012 (3).

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Members Get Members. Staff? Not So Much.

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. ► 2012. (1). ► January 2012. (1). Communications.

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Building Your Online Membership Lead Generation and Conversion

Membership Marketing

Therefore, the initial goal is to get an opt-in from the visitor for future communications. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7). Let"s Talk!

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Gifts, Surprises and Serendipity

Association Subculture

I was invited to give the keynote address at this years Affiniscape Connections 2012 conference and I decided to talk about the impact of gamer culture on the membership experience. We sort of give gifts in terms of communications such as magazines and newsletters. But in the information age, that isn't enough.

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