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Best of the Web: February 2013

Association Adviser

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. This technology may not be far off. Georgia Society of Association Executives Annual Conference. Kent Lewis.

Georgia 60
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GiveMN 2012 Giving Day by the Numbers

Beth Kanter

And over the years, many other communities and states have copied the idea – for example Georgia Gives Back Day. GiveMN 2012 by the Numbers by Jeff Achen, GiveMN Digital Strategist. A quick look at the social media data from Give to the Max Day 2012 shows a sizable jump over the previous year.

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Automobile Alliance Decals Remind Parents of Hot-Car Dangers

Associations Now

“The Technology Isn’t There Yet" According to the National Highway Traffic Safety Administration, no technology currently on the market can prevent incidents involving children stuck in unattended vehicles. The boy’s father, Justin Ross Harris, has been jailed on murder charges.

Georgia 40
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Advocacy and Governance 2.0

Association Adviser

Our board has a big representation due to all the different segments we serve,” noted Michael Dunham , CEO of the Associated General Contractors of Georgia, Inc. The SBA 504 loan program was very successful, but legislators wanted to end it in September of 2012 since the economy seemed to be improving.

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You’re Never Too Old to Learn Something New

Association Adviser

I spoke with CEO of AGC Georgia Michael Dunham the other day about association leadership, career development and mentoring (see his Corner Office profile). Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines.

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What Smart Associations Do Differently

Association Adviser

The economy, financial markets and labor market are greatly improved (see chart below). Also look at learning preferences, technology adoption and topic interests. Technology is not synonymous for innovation; some associations are having breakthroughs by going back to old tech. Stock Market #. Best Picture*.

Texas 60
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Best of the Web: May 2013

Association Adviser

In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. How To Use Big Data For Marketing Without Being Creepy [link]. Best of the Web Technology' Jamie Notter.

Georgia 60