2013 Email Marketing Innovation Strategy 
Higher Logic
JANUARY 27, 2020
Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry. Now, he's head of Structure3C, a community strategy firm. Follow Bill on LinkedIn. Matt Lawson.
Association Success
NOVEMBER 23, 2017
How I adopted the innovative start-up strategy for the benefit of my association. I first read The Lean Startup by Eric Ries in 2013. We created a simple report based on this information and circulated it in an email marketing campaign to people who were set to take the test in the following months.
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