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Social Media Roundup: Email Marketing 101

Associations Now

Before you push the send button, consider whether your email is relevant to the receiver. Also: Create a strategy to ensure that you don’t run out of food at your next event. Concerned that too many of your emails are ending up in the junk folder? Then it might be time to revisit your email marketing strategy.

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Best of the Web: July 2013

Association Adviser

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics. July 20-23, 2013. August 3-6, 2013.

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Introducing the 2020 Community Movers + Shakers

Higher Logic

Now, he's head of Structure3C, a community strategy firm. How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Join her to learn more about community strategy and get advice on how your organization can better use community.

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The Importance of Brand in your Email Marketing: 2013 Membership Marketing Benchmarking Report shows email to be a primary promotion tool to increase awareness and drive member acquisition/renewals/reinstatements. So, Above or Below the Fold? Where do you place your logo?

Experts in Membership Marketing

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). Email Brand' I look forward to your comments and observations.

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Online Video: Now Playing in Your Inbox

Associations Now

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email. Let us know how in the comments.

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Social Media Roundup: Send Emails Without Flooding Inboxes

Associations Now

Are you sending too much email? Informz answers every email marketer's biggest question. — Votenet Solutions (@votenet) December 12, 2013. Buzz in: There’s no golden rule when it comes to how often you should email members. What’s your association’s email strategy? (ht

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Integrate Your Marketing in 2014

Association Adviser

While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially. Brianna Martin is a senior marketing account specialist with Naylor.