2013 Email Marketing Marketing Strategy 
Associations Now
JULY 3, 2013
Before you push the send button, consider whether your email is relevant to the receiver. Also: Create a strategy to ensure that you don’t run out of food at your next event. Concerned that too many of your emails are ending up in the junk folder? Then it might be time to revisit your email marketing strategy.
Association Adviser
JULY 16, 2013
Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics. July 20-23, 2013. August 3-6, 2013.
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Experts in Membership Marketing
MAY 17, 2013
The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). Email Brand' I look forward to your comments and observations.
Associations Now
MAY 12, 2014
A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. video email marketing (23 percent). But they’re also being created for.
Associations Now
NOVEMBER 7, 2013
15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email. What else is holding people back?
Associations Now
DECEMBER 12, 2013
Are you sending too much email? Informz answers every email marketer's biggest question. — Votenet Solutions (@votenet) December 12, 2013. Buzz in: There’s no golden rule when it comes to how often you should email members. What’s your association’s email strategy? (ht
Association Success
NOVEMBER 23, 2017
How I adopted the innovative start-up strategy for the benefit of my association. I first read The Lean Startup by Eric Ries in 2013. We created a simple report based on this information and circulated it in an email marketing campaign to people who were set to take the test in the following months.
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