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Make Your Email Marketing Awesome, or Lose Subscribers

Association Adviser

February 2013 -- Marketing & Communication Improve your event by carefully planning the design, usefulness and functionality of your email marketing to attendees. By Kelly Donovan

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Social Media Roundup: Email Marketing 101

Associations Now

Then it might be time to revisit your email marketing strategy. — BrightBull (@BrightBull) July 3, 2013. Don’t let your emails end up in the spam folder. When it comes to email marketing, the most important thing is the content of your email. Never Run Out Of Food.

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Best of the Web: July 2013

Association Adviser

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics. July 20-23, 2013. August 3-6, 2013.

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Content Counts When It Comes to Email, New Study Shows

Associations Now

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. One way to create quality email content is to focus on voice. percent to 35.49

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5 future trends – from the MemberWise ‘Harnessing the Web’ report

Optimist Consulting

In the 2013 report only 19.5% Interestingly, 70% of respondents offer special interest group or segmented emails, so it is a case of the web catching up with email marketing. had a dedicated member of staff responsible for social media, but this figure had grown to 37.5% in the 2014 report.

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The Importance of Brand in your Email Marketing: 2013 Membership Marketing Benchmarking Report shows email to be a primary promotion tool to increase awareness and drive member acquisition/renewals/reinstatements. So, Above or Below the Fold? Where do you place your logo?

Experts in Membership Marketing

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). Email Brand' I look forward to your comments and observations.

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Online Video: Now Playing in Your Inbox

Associations Now

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email.

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