Association Adviser

DECEMBER 17, 2013

What surprised us most in 2013? ” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. ” If you give customers enough store samples of your candy, “they’ll eventually buy the whole bar,” he quipped.

Social Media 60

Social Media Sample New York City Revenue 60

SCD Group

DECEMBER 2, 2013

The national survey was conducted online by Harris Interactive© from August 13 to September 6, 2013, and included a representative sample of 2,134 workers across industries and company sizes who graduated from college. Disruptive innovation is the name of the game. They don’t just need this asset called “content.”

Content 40

Content millennials eBook Sample 40

Membership Marketing

DECEMBER 19, 2013

Growth of Online Marketing: More and more marketing dollars are moving toward various forms of online advertising. These digital marketing methods are being adopted because they are track able, scalable, measurable and global. In January, we will be launching our next Membership Marketing Benchmarking Survey.

Marketing 40

Marketing Sample Recruiting Recruitment 40