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That’s so…2013

Aaron Wolowiec

Globalization, digital technology, shifting markets, regulatory change—with so many disruptions in the business environment, it’s no wonder that a slew of associations remade their brands and aimed to broaden their reach in 2013. Out: Aging brands. In: New names, fresh logos. We’ll be watching for who’s up next in 2014. Conferences.

Las Vegas 100
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Daily Buzz: Is Your Culture Really “Innovative”?

Associations Now

Building an innovative culture? Start by not calling it “innovative.” As associations strive to strengthen workplace culture, creating “collaborative,” “innovative,” and “results-driven” environments is at the top of many organizations’ to-do lists. The post Daily Buzz: Is Your Culture Really “Innovative”? million meals.

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Asking different questions: MMCC 2013 edition

Principled Innovation

If you’re interested in joining this conversation and you are attending ASAE’s Marketing, Membership and Communications Conference in Washington, DC on Tuesday, June 4, 2013, I will be speaking on the topic, “Why Membership is Killing Association Business Models” from 10:15 am-11:30 am in Room 150B of the Walter E.

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Reads of the Week: February 1, 2013

Reid All About it

Jay Baer warns us about making assumptions based on our own experience — a dangerous thing to do as a marketer. He says that Marketers from Mars, a new report from ExactTarget, “found big differences between how marketers (that’s you and me) use social media, compared to how real people (your customers) use social media.”

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My Top 5 Blog Posts of 2013

Eric Lanke

image source As we end another year, here''s a look back at the five posts on this blog that received the most page views in 2013. In it, I describe my takeaways from a roundtable discussion I facilitated at the second annual WSAE National Summit on Association Innovation.

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2013 Membership Marketing Observations

Membership Marketing

Growth of Online Marketing: More and more marketing dollars are moving toward various forms of online advertising. These digital marketing methods are being adopted because they are track able, scalable, measurable and global. In January, we will be launching our next Membership Marketing Benchmarking Survey.

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Best of the Web: October 2013

Association Adviser

10 Disruptive Questions For Instant Innovation. AENC Marketing & Communications Conference. November 6-8, 2013. The Double-Edged Sword of “Young Professional” Katie Bascuas. Associations Now. 3 Tools to Simplify Your Digital World. Tom Cochran. Entrepreneur. Lisa Bodell. Lowell Aplebaum, CAE @Lowellmatthew. [.]