Remove 2013 Remove Innovation Remove Marketing Remove Technology
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That’s so…2013

Aaron Wolowiec

Globalization, digital technology, shifting markets, regulatory change—with so many disruptions in the business environment, it’s no wonder that a slew of associations remade their brands and aimed to broaden their reach in 2013. Rebranding. Out: Aging brands. In: New names, fresh logos. Conferences. In: Peer-to-peer learning.

Las Vegas 100
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Reads of the Week: February 1, 2013

Reid All About it

Jay Baer warns us about making assumptions based on our own experience — a dangerous thing to do as a marketer. He says that Marketers from Mars, a new report from ExactTarget, “found big differences between how marketers (that’s you and me) use social media, compared to how real people (your customers) use social media.”

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My Top 5 Blog Posts of 2013

Eric Lanke

image source As we end another year, here''s a look back at the five posts on this blog that received the most page views in 2013. In it, I describe my takeaways from a roundtable discussion I facilitated at the second annual WSAE National Summit on Association Innovation.

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Best of the Web: October 2013

Association Adviser

10 Disruptive Questions For Instant Innovation. AENC Marketing & Communications Conference. November 6-8, 2013. New England Society of Association Executives Technology Conference. The Double-Edged Sword of “Young Professional” Katie Bascuas. Associations Now. 3 Tools to Simplify Your Digital World.

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What I’m Reading

Spark Consulting

Thinking about multi-channel marketing for 2014? Associations Now shares the top five leadership lessons from 2013. Maddie Grant’s eclectic and interesting list of favorite reads of 2013. Associations Now shares some tech goals for 2014. Association Adviser shares two case studies that prove it works.

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What I’m Reading

Spark Consulting

The 2013 Social Media Marketing Report is out. People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. Is SEO giving way to inbound marketing ? (Of Is Big Data the end of market research ? Among the top 10 findings?

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Reads of the Week: March 29, 2013

Reid All About it

It usually introduces me to well-written posts that I might have missed during the week, usually about the intersection of life and technology. People are too creative and innovative to not make it work. Tagged: Content Marketing , Digital Media , Web and Social Media , Website. Reads of the Week. Hugh Schofield, BBC News ).