Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. How will this impact marketing? New technology is coming. He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes. Tagged: Content Marketing , Twitter.

Social Media 150

Social Media Revenue Content Marketing 150

Reid All About it

FEBRUARY 21, 2013

With silos…Social media starts in a silo, usually in the marketing or PR department. And don’t even get me started on technology silos where company data lives in different systems depending on the function.” Because of this cool marketing campaign, the next time I’m in London, I am finding Gordon’s Wine Bar. Sound familiar?

North Carolina 150

North Carolina Raleigh Social Media Content 150

Reid All About it

MARCH 15, 2013

Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every content marketer needs. Tagged: Content Marketing , Marketing , Membership , Web and Social Media.

Social Media 150

Social Media Colorado New York Analysis 150

Association Adviser

NOVEMBER 14, 2013

Membership Marketing Blog. New England Society of Association Executives Technology Conference. ASAE Technology Conference & Expo. Developing a Successful Student Membership Strategy. Tony Rossell. How to Keep Your Non-Dues Revenue Going. Associations Now. Visit Us at These Important Industry Events.

Directory 60

Directory California Social Media Newsletter 60

Eric Lanke

DECEMBER 30, 2013

image source As we end another year, here''s a look back at the five posts on this blog that received the most page views in 2013. Stop Calling It Strategic Planning This was #3 on last year''s list, and was originally posted in January 2012.

Guidelines 100

Guidelines Innovation Member Engagement Process 100

Reid All About it

FEBRUARY 8, 2013

Do you have a person in mind when you write marketing or social media copy? For a different perspective on content marketing, check out Giselle Abramovich’s article at Digiday about Patagonia’s Content Machine. In The Facebook Flea Market , Tom Webster calls out Facebook ads for what they are: “a junk shop.” Ok, maybe me.

Social Media 150

Social Media Content Marketing America 150

Association Adviser

DECEMBER 10, 2013

With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Kelly Donovan, Naylor. The need for more membership options.

millennials 60

millennials Social Media Price Review 60

Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

Team 71

Team Marketing California Survey 71

Association Adviser

SEPTEMBER 24, 2013

October 1-3, 2013. AENC Marketing & Communications Conference. November 6-8, 2013. New England Society of Association Executives Technology Conference. NRWA’s 16th Annual Conference (H2O-XPO). National Apartment Association Assembly of Delegates. Association Executive Exchange.

Louisiana 60

Louisiana Tennessee Directory Newsletter 60

Association Adviser

OCTOBER 15, 2013

AENC Marketing & Communications Conference. November 6-8, 2013. New England Society of Association Executives Technology Conference. You can choose courage or you can choose comfort, but you can’t have both. Brene Brown. BreneBrown #assnchat. Visit Us at These Industry Events. Association Executive Exchange.

Directory 60

Directory Virginia Newsletter Revenue 60

Association Adviser

MAY 14, 2013

In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. How To Use Big Data For Marketing Without Being Creepy [link]. May 29-31, 2013. June 4-5, 2013.

Georgia 60

Georgia Directory Newsletter Leadership 60

Association Adviser

FEBRUARY 15, 2013

B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. This technology may not be far off.

Georgia 60

Georgia Directory Newsletter Conference 60

Reid All About it

MARCH 29, 2013

It usually introduces me to well-written posts that I might have missed during the week, usually about the intersection of life and technology. Tagged: Content Marketing , Digital Media , Web and Social Media , Website. The Verge publishes The Best Writing of the Week on Sundays. Reads of the Week. Hugh Schofield, BBC News ).

millennials 150

millennials Social Media Content Innovation 150

Reid All About it

MARCH 22, 2013

Ray van Hilst at Vanguard Technology says, “ Say NO to stock photography for association websites.” For a company like HubSpot, this is also a great marketing piece, even though they don’t say that. The problem in media is that we are not built for that. We are built to serve the masses.”. Good stuff.

NJ 150

NJ Handbook Sample Content 150

Spark Consulting

OCTOBER 31, 2013

Another great Slideshare presentation from Hubspot, schooling us on unsucking our websites: 10 Deadly Reasons Most Websites Fail from HubSpot All-in-one Marketing Software. A few thoughts: It’s 2013. cool technology marketing presentations HubSpot' Get your mobile “grade” here.

Software 150

Software Technology Marketing 150

Spark Consulting

JANUARY 8, 2014

Thinking about multi-channel marketing for 2014? Associations Now shares the top five leadership lessons from 2013. Maddie Grant’s eclectic and interesting list of favorite reads of 2013. Associations Now shares some tech goals for 2014. Association Adviser shares two case studies that prove it works.

Social Media 150

Social Media Case Study Innovation Leadership 150

Spark Consulting

MAY 29, 2013

The 2013 Social Media Marketing Report is out. People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. Is SEO giving way to inbound marketing ? (Of Is Big Data the end of market research ? Among the top 10 findings?

Social Media 150

Social Media Innovation Review Technology 150

Blue Sky eLearn

JULY 31, 2018

The internet and technology boom in the late 1990s and early 2000s were the major factors that drove the economy. I believe this is because the internet and evolutions of technology have created new desirable skill sets sought after by employers that you do not necessarily need a four-year college degree to acquire. .

millennials 174

millennials Certificate Education Technology 174

Associations Now

APRIL 14, 2014

According to a new study by the Nonprofit Technology Network, in tandem with the marketing firm M+R, the power of the online donation is growing, while email is becoming less effective as a fundraising vehicle. The post NTEN Study: Charity Donations Surge Online in 2013 appeared first on Associations Now.'

Email Marketing 40

Email Marketing Social Media Revenue Marketing 40

Associations Now

JANUARY 8, 2014

Over the year-end holiday break, you might have seen the “Best Of” editions of the Associations Now Daily News , one each in Leadership , Technology , Money & Business , and Meetings , which gathered highlights from our coverage in 2013. Academy to Members: Let’s Discuss Our Future , by Ernie Smith, April 2, 2013.

California 40

California Directory Case Study Member Engagement 40

Associations Now

JUNE 10, 2016

The two social networks, both of which have become publicly traded companies in recent years, help broaden the Consumer Technology Association’s influence beyond its previous membership base of consumer electronics. On Thursday, the Consumer Technology Association announced that it had brought on both Facebook and Twitter as members.

Technology 40

Technology America Innovation Industry 40

Higher Logic

JANUARY 27, 2020

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Simon’s current role: Director, Membership and Community at the International Society for Technology in Education (ISTE). Follow Shana on LinkedIn. Jason Schofield.

Software 317

Software Industry Strategy Social Media 317

Associations Now

APRIL 23, 2013

This year’s paidContent Live 2013 was no exception, with many noting just a handful of women on panels, including Alejandra Owens, the managing editor of AARP’s blog. This year’s paidContent Live conference, run by GigaOM , was as much a technology conference as one about monetizing content on the internet.

Conference 40

Conference Cost Content New York 40

Associations Now

DECEMBER 24, 2013

No one trend truly defined 2013 in technology, but that just means the year was even busier than usual on the tech front. Twelve months ago, I called 2012 “the cloud’s year,” and it was a pretty good year for cloud computing in 2013, too. Read on for some of the year’s defining story lines.

Software 40

Software Technology Conference Industry 40

Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. Technology cuts both ways. You just have to be ready to catch the wave when the wave comes.

Technology 60

Technology Video Social Media Georgia 60

Thanks For Playing

FEBRUARY 13, 2013

Content marketing: how often? Subtext, have we become too dependent on technology? The 2013 Blackbaud Charitable Giving Report is out and John Haydon breaks down the key insights. As usual, ask your audience. Top 10 innovations of all time.

Innovation 150

Innovation Content Report Technology 150

Associations Now

APRIL 3, 2014

With device sales and enterprise software leading the way, information technology spending is expected to jump by 3.2 percent growth in 2013), IT services (4.6 percent in 2013), and devices (4.4 percent in 2013). The post Gartner Study: Technology Spending Is (Finally) Coming Back appeared first on Associations Now.'

Technology 40

Technology New York Project Software 40

Spark Consulting

FEBRUARY 13, 2013

Content marketing: how often? Subtext, have we become too dependent on technology? The 2013 Blackbaud Charitable Giving Report is out and John Haydon breaks down the key insights. As usual, ask your audience. Top 10 innovations of all time.

Innovation 150

Innovation Content Report Technology 150

Associations Now

JUNE 11, 2013

Technology was a persistent theme during ASAE’s 2013 Marketing, Membership & Communications Conference last week. For associations, technology is simply a means to an end. I was struck by this last week during ASAE’s 2013 Marketing, Membership & Communications Conference. Ok #mmccon ?

Technology 40

Technology Communications Conference Committee 40

Velvet Chainsaw

MARCH 28, 2013

Recently I participated in the Convention Sales Professional International’ s Annual Conference “Tool Box For Success 2013.” Technology continues to move forward at fast paces. Their attendees are becoming increasingly sophisticated with technology and expect free WiFi or will go elsewhere to get it.

Conference 40

Conference Innovation Technology Tools 40

Velvet Chainsaw

JANUARY 2, 2013

Time to think of what trends might have an impact on conferences and meetings in 2013. Here are five trends to watch during 2013. Instagram and NFC (near field communication technology) are two examples of experiences prepared for the smobile web. It’s about putting the target market’s needs first.

Conference 40

Conference Content Marketing Examples 40

Potomac Core

MARCH 4, 2019

Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. Members Hire Tomorrow’s Associations because they have no other choice.

Industry 144

Industry Team Products Report 144

Aaron Wolowiec

MARCH 11, 2014

percent in 2013, with a total of 25.4 Data were collected through a supplement to the September 2013 Current Population Survey, sponsored by the Corporation for National and Community Service. million people volunteered at least once from September 2012 to September 2013, averaging 50 hours. 25 by the Bureau of Labor Statistics.

millennials 100

millennials Survey Report Newsletter 100

Spark Consulting

JUNE 7, 2013

You knew it was coming: my top five takeaways from #MMCCon , 2013 edition: How do you deal with an overly enthusiastic volunteer who has too many great ideas and can be hard to work with (I may occasionally resemble that – just ask Mike Skiados )? Create a Director of Ideation position (via Lowell Aplebaum ).

Conference 150

Conference Survey Leadership Products 150

Associations Now

JANUARY 13, 2014

Takeaways from some epic marketing and management fails. And when you’re looking to improve your event planning or marketing—as well as identify what not to do—where better to look than at some of 2013’s biggest marketing mishaps? The Ten Biggest Event Management And #Marketing Fails Of 2013 #eventprof [link].

Social Media 40

Social Media Marketing Colorado Boston 40

Associations Now

SEPTEMBER 6, 2013

A new survey sheds light on how hotels and restaurants are engaging their guests through technology tools. As meeting attendees rely more heavily on their devices and become more familiar with the technology tools those outside your industry are offering, they’ll expect your association to deliver that same level of service and experience.

Technology 40

Technology Industry Social Media Denver 40

Membership Marketing

APRIL 17, 2013

As we deploy new and exciting marketing channels, it is often good to step back to be sure that we are covering the basics. In the April issue of Marketing Advents , Mills wrote an article titled, Direct Mail: The Foundation for Marketing Success. Marketing Channels' What’s the bottom line?

Marketing 40

Marketing Products Social Media Recruiting 40