Association Adviser

SEPTEMBER 24, 2013

October 1-3, 2013. AENC Marketing & Communications Conference. November 6-8, 2013. New England Society of Association Executives Technology Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. NRWA’s 16th Annual Conference (H2O-XPO).

Louisiana 60

Louisiana Tennessee Directory Newsletter 60

Association Adviser

MAY 14, 2013

This is good news for associations who rely on email to communicate with members. In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. May 29-31, 2013.

Georgia 60

Georgia Directory Newsletter Leadership 60

Reid All About it

FEBRUARY 8, 2013

Do you have a person in mind when you write marketing or social media copy? For a different perspective on content marketing, check out Giselle Abramovich’s article at Digiday about Patagonia’s Content Machine. In The Facebook Flea Market , Tom Webster calls out Facebook ads for what they are: “a junk shop.”

Social Media 150

Social Media Content Marketing America 150

Association Adviser

FEBRUARY 15, 2013

B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. This technology may not be far off.

Georgia 60

Georgia Directory Newsletter Conference 60

Associations Now

JUNE 10, 2016

The two social networks, both of which have become publicly traded companies in recent years, help broaden the Consumer Technology Association’s influence beyond its previous membership base of consumer electronics. On Thursday, the Consumer Technology Association announced that it had brought on both Facebook and Twitter as members.

Technology 40

Technology America Innovation Industry 40

Spark Consulting

JUNE 7, 2013

You knew it was coming: my top five takeaways from #MMCCon , 2013 edition: How do you deal with an overly enthusiastic volunteer who has too many great ideas and can be hard to work with (I may occasionally resemble that – just ask Mike Skiados )? Create a Director of Ideation position (via Lowell Aplebaum ).

Conference 150

Conference Survey Leadership Products 150

Associations Now

JUNE 11, 2013

Technology was a persistent theme during ASAE’s 2013 Marketing, Membership & Communications Conference last week. For associations, technology is simply a means to an end. I was struck by this last week during ASAE’s 2013 Marketing, Membership & Communications Conference.

Technology 40

Technology Communications Conference Committee 40

Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. Technology cuts both ways. You just have to be ready to catch the wave when the wave comes.

Technology 60

Technology Video Social Media Georgia 60

MemberClicks

MARCH 23, 2023

This generation grew up by their own rules, without much supervision, before the world was overly connected to the internet and technology. If you want them to engage with you, you must keep things simple – your meetings, your communications, your payment processes, etc. Keep it simple Remember, Gen Xers value productivity.

millennials 52

millennials Survey Leadership Communications 52

Velvet Chainsaw

JANUARY 2, 2013

Time to think of what trends might have an impact on conferences and meetings in 2013. Here are five trends to watch during 2013. Instagram and NFC (near field communication technology) are two examples of experiences prepared for the smobile web. It’s about putting the target market’s needs first.

Conference 40

Conference Content Marketing Examples 40

GrowthZone

JUNE 21, 2021

Manage membership data and communications. Communications module. Marketing automation. Email and text communications. Event and all-community calendars. Website and community features. Email marketing. FEATURES: Marketing. Member communication. Grow membership. Generate revenue.

System 148

System Software Directory Membership Management 148

Slice-Works

MARCH 6, 2014

All of the above designations are appropriate—they were born on the cusp of the 21st century (1977-1995); they are glued to their cell phones when not otherwise engaged; they are the next demographic to follow Gen X; and they have grown up with technology as a standard element of their environment. What they want is technology freedom.

millennials 28

millennials Technology Marketing Communications 28

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. management communications (35 percent). video email marketing (23 percent).

Video 40

Video Report Marketing Email Marketing 40

Slice-Works

JULY 18, 2013

So if you’re in the B2B category of business, here’s an interesting statistic for you: according to the Content Marketing Institute’s recent 2013 Benchmarks, Budget, [.].

Content 28

Content Strategy Marketing Tips 28

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. Responsive Design. Mobile Video.

Social Media 100

Social Media Survey Video Technology 100

Expo Logic

FEBRUARY 28, 2020

iBeacon is Apple’s implementation of Bluetooth low-energy (BLE) wireless technology to create a different way of providing location-based information and services to iPhones and other iOS devices. c measurements using state-of-the-art technology that’s cost effective and enhances your exhibitors’ ROI. What is iBeacon?

Technology 36

Technology Innovation Products Software 36

Association Success

JULY 9, 2018

Technology has changed and the way we were representing engineering was dated back half a century. Our branding had to communicate a new message to a younger generation, but also validate Gen X, Baby Boomers and older generations who have been part of SWE for so long. Conversations started in early 2013 among our leadership.

millennials 116

millennials Process Leadership Revenue 116

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

Video 28

Video Content Marketing Strategy 28

Association Adviser

JANUARY 18, 2013

Readers couldn’t seem to get enough of our instapolls about technology and related digital communication topics. Is your association using online video to enhance communication and education? Which technology investment would have the most impact on your organization? 7, 2013). .

Directory 60

Directory Membership Management Video Communications 60

Association Adviser

MARCH 18, 2014

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. Text polling could be one such technology that makes sense for helping you grow engagement at your events. Dana Plotke, Naylor.

Communications 60

Communications Technology Tools Marketing 60

Associations Now

MARCH 13, 2014

Content marketing is nothing new. They all shared examples and lessons from for-profit content marketing strategies. As part of its Campaign for Real Beauty, which features real women (not models) in commercials and print ads, the personal care products brand launched its “Real Beauty Sketches” in 2013.

Content 40

Content Marketing Massachusetts Video 40

GrowthZone

NOVEMBER 23, 2020

Manage membership data and communications. Communications module. Marketing automation. Website and community features. Email marketing. Online community. Email marketing. In a nutshell, an AMS provides associations and chambers of commerce with an all-in-one management system to: Grow membership.

Membership Management 78

Membership Management Software Directory System 78

Associations Now

JANUARY 21, 2014

New data from McKinsey & Company found that although email use is declining, it is still significantly more effective than other forms of communication for marketers looking to gain new customers. To make the most of email communications, the authors recommended enhancing users’ experience beyond the first click.

Social Media 40

Social Media Report Survey Communications 40

Vanguard Tech

AUGUST 8, 2013

Adobe’s 2013 Mobile Consumer Survey Whitepaper points out that 65% of mobile device users report that they read news on their mobile devices. Technology will be even more central to success. It is a powerful combination – mission and technology. (He even says he sees a day where newspapers are all digital.).

Washington 70

Washington United States Project Content 70

Associations Now

FEBRUARY 4, 2014

It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession. Forty-four percent reported they will evaluate and assess program results, while 42 percent plan to focus on marketing strategies, and 36 percent will upgrade technology systems.

Survey 40

Survey DC Revenue Report 40

Associations Now

DECEMBER 3, 2013

The countdown begins: Less than a day until attendees shuffle in, and ASAE’s 2013 Technology Conference & Expo commences. — DelCor (@delcor) December 2, 2013. — Andrea Incalza (@CustomerKing) December 3, 2013. That, and more, in today’s Social Media Roundup: Through the Techie’s Looking Glass.

Social Media 40

Social Media System Technology Conference 40

Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. What surprised us most in 2013? Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.”

Social Media 60

Social Media Sample New York City Revenue 60

Associations Now

DECEMBER 17, 2013

Plus: the real deal behind the modern-day marketer. — Dave Lutz (@VelChain) December 17, 2013. How I Learned to Stop Worrying and Love Marketing [link] #contentmarketing #npmarketing @kivilm. entura (@venturajm) December 16, 2013. Marketing matters: Technological changes have driven a shift in marketing strategies.

Social Media 40

Social Media Content Tools Marketing 40

Associations Now

SEPTEMBER 13, 2013

— Maddie Grant (@maddiegrant) September 13, 2013. But the internet’s boom goes back even further—to the 1969 introduction of the terminal, the first device of its kind to communicate across data networks. — edUi conference (@eduiconf) September 13, 2013. trillion. ht @eduiconf ).

Social Media 40

Social Media Recruiting Recruitment Project 40

Associations Live

FEBRUARY 1, 2013

It was a great way to kick off 2013, showcase and participate in MSAE's six networking groups, connect with members and share ideas. Communications Networking Group Google Apps & the Cloud Utilize Google Alerts to have specific web content delivered to you via email on the regular basis you specify. Build mutual respect is key.

Social Media 40

Social Media Communications Project Software 40

Associations Now

OCTOBER 4, 2013

— Thad Lurie, CAE, CIP (@ThadLurie) October 4, 2013. Writing for Mission Critical , a blog that focuses on association technology issues, Thad Lurie, CAE, talks about the importance of process and govenance. — Elizabeth Engel (@ewengel) October 4, 2013. The 60/40 Rule. link] #assnchat #nten. Missing Spark blog?

Social Media 40

Social Media System Project Content 40

Associations Live

FEBRUARY 4, 2014

Communications Networking Group Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Use Google tools: Google + , Google Reviews, Google Authorship , etc. Communicating to a Dual Audience: Members and the Public Sell the experience! From 990 changes in 2013. Use technology. They exist to help you.

Review 40

Review Resources Social Media Recruiting 40

Beth Kanter

MARCH 13, 2013

This leads me to a question, “Why don’t more people who work for nonprofits embrace this “learning from failure” or growth mindset – especially when using technology? How can we encourage this as both individually and organizationally?” You can expect to hear a lot more about failure and nonprofits in the coming year.

Seattle 28

Seattle Austin Social Media Team 28

Associations Now

APRIL 24, 2013

Throughout the Boston tragedy, we saw how technology and social media networks helped citizens and law enforcement officials respond to the crisis. — Jeff Hurt (@JeffHurt) April 24, 2013. — Kerry Stackpole (@Neoterica) April 24, 2013. That, and more, in today’s Social Media Roundup: Tweeting During A Tragedy.

Social Media 40

Social Media Boston Team Leadership 40

Association Adviser

MARCH 17, 2014

The economy, financial markets and labor market are greatly improved (see chart below). Also look at learning preferences, technology adoption and topic interests. Technology is not synonymous for innovation; some associations are having breakthroughs by going back to old tech. Stock Market #. Best Picture*.

Texas 60

Texas Video millennials Revenue 60

Associations Now

FEBRUARY 27, 2014

The larger your operating budget, the more confident you probably are in this market. Social Media and Communications. Email is still a reigning communication vehicle. Technology Management. For more on the technology-related findings, check out Ernie Smith’s blog post from this week.

Survey 40

Survey Philadelphia Newsletter Social Media 40

Association Navigator

AUGUST 29, 2012

It’s about the exponential increase in capabilities from new technologies and human innovation. My readers know that I am passionate about the power of video to enhance association communications. The IACM Global Color Conference: Food & Beverage Color in Today’s Global Market , September 11-13, 2012, Chicago, IL.

Review 100

Review Conference Colorado Video 100