Association Adviser

SEPTEMBER 24, 2013

October 1-3, 2013. AENC Marketing & Communications Conference. November 6-8, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. NRWA’s 16th Annual Conference (H2O-XPO). National Apartment Association Assembly of Delegates.

Louisiana 60

Louisiana Tennessee Directory Newsletter 60

Principled Innovation

JUNE 3, 2013

If you’re interested in joining this conversation and you are attending ASAE’s Marketing, Membership and Communications Conference in Washington, DC on Tuesday, June 4, 2013, I will be speaking on the topic, “Why Membership is Killing Association Business Models” from 10:15 am-11:30 am in Room 150B of the Walter E.

Washington 100

Washington Innovation DC Resources 100

Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. How will this impact marketing? and mobile platforms, and more on visual and audio communications. “It He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes. Happy Friday!

Social Media 150

Social Media Revenue Content Marketing 150

Reid All About it

FEBRUARY 8, 2013

Do you have a person in mind when you write marketing or social media copy? For a different perspective on content marketing, check out Giselle Abramovich’s article at Digiday about Patagonia’s Content Machine. In The Facebook Flea Market , Tom Webster calls out Facebook ads for what they are: “a junk shop.”

Social Media 150

Social Media Content Marketing America 150

Association Adviser

MAY 14, 2013

This is good news for associations who rely on email to communicate with members. In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. May 29-31, 2013.

Georgia 60

Georgia Directory Newsletter Leadership 60

Association Adviser

DECEMBER 10, 2013

With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Increasing adoption of digital communication.

millennials 60

millennials Social Media Price Review 60

Association Adviser

APRIL 16, 2013

How is your organization leveraging the under-30 crowd’s belief in peer-to-peer sharing and strong community? Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? May 29-31, 2013. June 4-5, 2013.

Georgia 60

Georgia Directory Newsletter Revenue 60

Reid All About it

MARCH 7, 2013

I spent Sunday through Tuesday at the Avectra Users & Developers Conference where I wrote a few blog posts: How to Apply Social to Membership & Marketing – Maddie Grant’s fishbowl session . Vince Cerf “envisions an interspecies Internet ” where we’ll communicate with animals and aliens. This is conference week for me.

Social Media 150

Social Media Colorado Content Marketing 150

Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. July 20-23, 2013. ASAE 2013 Annual Meeting & Exposition (Booth #608). August 3-6, 2013. September 18-20, 2013.

Directory 60

Directory Newsletter Email Marketing Social Media 60

Association Adviser

FEBRUARY 15, 2013

B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. March 6-9, 2013. April 3-6, 2013.

Georgia 60

Georgia Directory Newsletter Conference 60

Association Adviser

JUNE 18, 2013

Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting. July 20-23, 2013. ASAE 2013 Annual Conference. August 3-6, 2013.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

JUNE 18, 2013

Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting. July 20-23, 2013. ASAE 2013 Annual Conference. August 3-6, 2013.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

MARCH 19, 2013

Small communities on blogs and Facebook wield the most influence. Association Publishing Market Puts Digital in Focus. ” Do the publishing experiences of the associations in this article reflect your association’s member communications? . Business 2 Community. May 29-31, 2013. June 4-5, 2013.

Georgia 60

Georgia Directory New York Newsletter 60

Optimist Consulting

JANUARY 31, 2013

I think that these trends will influence the way we live in 2013, which in turn could result in increased expectations from members of their membership body. Big data’ is set to become the big thing for marketeers. Marketing professionals have increasingly become focused on conversion rates on website pages. Are you ready?

Social Media 100

Social Media Content Marketing Communications 100

Optimist Consulting

MAY 22, 2014

I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. It was multichannel – generally you cannot just communicate a change message once. Communications Membership'

Project 100

Project Marketing Committee Proposal 100

Thanks For Playing

JANUARY 9, 2013

Jeff De Cagna's six ideas for 2013. Shelly Alcorn's five terms for 2013. Social media predictions for 2013 from the pros. Marketers use fewer social sites. Digital trends for 2013 that are not the same old same old. Near Field Communications (NFC). My favorite? SED: Serendipity, Empathy, Discovery.

Social Media 150

Social Media Communications Marketing Innovation 150

Association Adviser

FEBRUARY 7, 2013

February 2013 -- Marketing & Communication Improve your event by carefully planning the design, usefulness and functionality of your email marketing to attendees. By Kelly Donovan

Email Marketing 60

Email Marketing Marketing Communications 60

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Virtual

SEPTEMBER 26, 2013

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. In 2013, no promotional strategy would be complete without a social media component. So if your association announcement is really worth sharing, be sure to tell your members more than once.

Press Release 100

Press Release Marketing Social Media New York 100

Higher Logic

MARCH 6, 2020

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

Certificate 156

Certificate California Tips Innovation 156

Velvet Chainsaw

JANUARY 2, 2013

Time to think of what trends might have an impact on conferences and meetings in 2013. Here are five trends to watch during 2013. Instagram and NFC (near field communication technology) are two examples of experiences prepared for the smobile web. It’s about putting the target market’s needs first.

Conference 40

Conference Content Marketing Examples 40

GrowthZone

JUNE 21, 2021

Manage membership data and communications. Communications module. Marketing automation. Email and text communications. Event and all-community calendars. Website and community features. Email marketing. FEATURES: Marketing. Member communication. Grow membership. Generate revenue.

System 148

System Software Directory Membership Management 148

Associations Now

OCTOBER 3, 2013

10 Ways to Communicate Better With @Instagram [link] via @NaylorLLC #assnchat #association #nonprofit. — John Segota, CAE (@JohnSegota) September 26, 2013. ChatterBachs) September 13, 2013. The post Social Media Roundup: How to Communicate Better With Instagram appeared first on Associations Now.'

Social Media 40

Social Media Communications How To Video 40

Spark Consulting

JUNE 7, 2013

You knew it was coming: my top five takeaways from #MMCCon , 2013 edition: How do you deal with an overly enthusiastic volunteer who has too many great ideas and can be hard to work with (I may occasionally resemble that – just ask Mike Skiados )? Create a Director of Ideation position (via Lowell Aplebaum ).

Conference 150

Conference Survey Leadership Products 150

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. management communications (35 percent). video email marketing (23 percent).

Video 40

Video Report Marketing Email Marketing 40

Velvet Chainsaw

DECEMBER 16, 2013

Is your event and conference marketing like this…. If yes, it’s time to reboot your conference and event marketing. Marketing By The Numbers. Marketing By The Numbers. If your marketing materials stress the numerical features of your conference: how long it has been around. Marketing For Attendees.

Conference 40

Conference Marketing Communications Price 40

Associations Now

JANUARY 9, 2014

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. There are so many ways to market yourself, but what are the ones that matter the most? There are so many ways to market yourself, but what are the ones that matter the most? Finding new leads. Keeping the ones you have.

Marketing 40

Marketing Press Release Newsletter Social Media 40

Spark Consulting

MARCH 4, 2015

If you’ve missed the previous sessions Peggy Hoffman and I have given on our eponymous August 2013 whitepaper , you can catch us at ASAE later this month. Member Engagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015. This will be our first in-person presentation on it.

California 150

California Case Study Member Engagement Review 150

SCD Group

OCTOBER 28, 2013

By Christopher Penn via SH/FT Communications One of the questions on everyone’s mind about any kind of new process, procedure, or methodology is how to get organizations to adopt it. Association Membership Marketing: 12 Steps for Success. Membership marketing focused on lapsed members. The Marketing General Inc.

Marketing 40

Marketing Cleveland Content Communications 40

Membership Marketing

SEPTEMBER 13, 2013

Establish and Communicate Membership Value. Diagnose your Membership Marketing Challenges. Develop a Membership Marketing Action Plan. These programs take place on Thursday, November 21, 2013, in Chicago at the Holiday Inn Chicago Mart Plaza, and on Thursday, December 5, 2013, in Alexandria, VA at the Holiday Inn & Suites.

Chicago 40

Chicago Marketing DC Washington 40

Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. Tailored content allows associations direct communication with both prospective clients and long-term members. — Silverbear (@SilverbearLtd) September 20, 2013.

Social Media 40

Social Media Content Marketing Newsletter 40

Beth Kanter

JANUARY 23, 2013

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. I always look at Michael Hoffman, CEO, See3 Communications for an answer.

Video 28

Video Survey Social Media Report 28

Membership Marketing

OCTOBER 8, 2013

What he found was that “1 out of 3 slightly acted in a manner consistent with organizations that profess to be about ‘community.’ Fortunately, discontinuing communications are not how all membership organizations operate. There are many marketing tools available for following up with former members. But since then?

Marketing 40

Marketing Tools Resources Communications 40

Membership Marketing

OCTOBER 22, 2012

As part of the series, I will be presenting a session titled, “Diagnosing and Solving Your Membership Marketing Challenges”. My webinar is scheduled for Wednesday, January 9, 2013 at 2PM Eastern. Some of the other presentations include: • Managing Multi-Generational Communications.

Marketing 40

Marketing Recruiting Recruitment Communications 40

Slice-Works

JULY 18, 2013

So if you’re in the B2B category of business, here’s an interesting statistic for you: according to the Content Marketing Institute’s recent 2013 Benchmarks, Budget, [.].

Content 28

Content Strategy Marketing Tips 28

MemberClicks

MARCH 23, 2023

If you want them to engage with you, you must keep things simple – your meetings, your communications, your payment processes, etc. If you’re communicating with them on any type of topic – association update, event promotions, industry news, etc – be clear and concise with them.

millennials 52

millennials Survey Leadership Communications 52

Associations Now

OCTOBER 23, 2018

Emoji have become a ubiquitous form of communication and expression in the digital age. I’ll let Kelly Stafford, CAE, chief marketing officer at SDMS, explain. “In In addition to using it for marketing and merchandise, he said, ‘Well, what about an actual sticker pack for the app store?’”.

Social Media 91

Social Media Revenue Products Examples 91