Thanks For Playing

JANUARY 9, 2013

Jeff De Cagna's six ideas for 2013. Shelly Alcorn's five terms for 2013. Social media predictions for 2013 from the pros. Marketers use fewer social sites. Digital trends for 2013 that are not the same old same old. Near Field Communications (NFC). My favorite? My favorite? My favorite?

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Social Media Communications Marketing Innovation 150

Associations Now

OCTOBER 3, 2013

Harnessing the power of mobile images to engage your members, and more, in today’s Social Media Roundup: Get Personal With Instagram. 10 Ways to Communicate Better With @Instagram [link] via @NaylorLLC #assnchat #association #nonprofit. — John Segota, CAE (@JohnSegota) September 26, 2013.

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Social Media Communications How To Video 40

Association Adviser

DECEMBER 10, 2013

With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Attempting to measure social media.

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millennials Social Media Price Review 60

Mizz Information

JULY 19, 2013

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens. According to the Pew Research Project [PDF], 83% of internet users ages 18-29 use social networking sites.

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Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. Tailored content allows associations direct communication with both prospective clients and long-term members. The details, and more, in today’s Social Media Roundup.

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Social Media Content Marketing Newsletter 40

Association Adviser

JULY 16, 2013

Using social media is about more than promoting yourself and your brand—It’s about building connections & nurturing them over time. Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal.

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Directory Newsletter Email Marketing Social Media 60

Virtual

SEPTEMBER 26, 2013

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. Plan ahead with your social strategy. In 2013, no promotional strategy would be complete without a social media component. 2. Create a regular “value report. ”.

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Association Adviser

MARCH 19, 2013

link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Small communities on blogs and Facebook wield the most influence. Association Publishing Market Puts Digital in Focus. Business 2 Community. May 29-31, 2013. June 4-5, 2013. June 9-11, 2013.

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Georgia Directory New York Newsletter 60

Associations Now

APRIL 24, 2013

Throughout the Boston tragedy, we saw how technology and social media networks helped citizens and law enforcement officials respond to the crisis. That, and more, in today’s Social Media Roundup: Tweeting During A Tragedy. On Social Media, Tragedy Is a Higher Call to Action goo.gl/ZmDzr

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Associations Now

JANUARY 21, 2014

New data from McKinsey & Company found that although email use is declining, it is still significantly more effective than other forms of communication for marketers looking to gain new customers. To make the most of email communications, the authors recommended enhancing users’ experience beyond the first click.

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Social Media Report Survey Communications 40

Association Adviser

FEBRUARY 15, 2013

B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. March 6-9, 2013. April 3-6, 2013.

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Associations Now

JUNE 5, 2013

Old-school hip-hop is more than rhymes: It teaches us to remix and create fresh marketing content. ASAE’s Marketing, Membership & Communications Conference (#mmccon) continued today, and Associations Now staff and other attendees have been tweeting about the cool stuff they’ve seen. Check out our live coverage here.).

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Social Media Content Video Innovation 40

Associations Now

DECEMBER 16, 2013

The value of word-of-mouth efforts in the age of social. Plus: How social media has shifted the way we think about transparency—and what that means for your workplace. Social media has this way of changing our lives in subtle ways—from the way word of mouth drives the way we act, to the way it changes our expectations.

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Social Media Examples Marketing Communications 40

Associations Now

JUNE 4, 2013

Innovation is a big theme at this year’s Marketing, Membership & Communications Conference. ASAE’s Marketing, Membership & Communications Conference (#mmccon) is in full swing, and both Associations Now staff and other attendees have been tweeting about the cool stuff they’ve seen.

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Social Media Maryland Content Tips 40

Associations Now

OCTOBER 9, 2013

How to tweet smarter, and more, in today’s Social Media Roundup. — John Segota, CAE (@JohnSegota) October 4, 2013. Follow and listen: Twitter has established itself as a great tool for communication and outreach. — Ovanes Ovanessian (@ovaneso) October 9, 2013. Tweet It Up. Best Event Ever?

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Social Media Tips Leadership Tools 40

Associations Now

DECEMBER 11, 2013

Tips on that and more in today’s Social Media Roundup. — ceVoke (@ceVoke) December 10, 2013. Employers are looking for contributors who know how to think on their feet, adapt quickly, and communicate effectively,” Colomé writes. “If — Incline Marketing (@InclineMktg) December 11, 2013.

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Social Media Tips Innovation Marketing 40

Associations Now

JUNE 25, 2014

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community.

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Social Media millennials Review Report 40

Velvet Chainsaw

JULY 27, 2012

Marketers still place a high value on social media. 83% of marketers surveyed by Social Media Examiner indicate that social media is important to their business. 73% of event organizers surveyed by Amiando indicate that social media is important to their conferences, events and meetings.

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Social Media Survey Tools Report 40

Associations Now

DECEMBER 17, 2013

Plus: the real deal behind the modern-day marketer. One association executive’s tips, in today’s Social Media Roundup: Talking Points. — Dave Lutz (@VelChain) December 17, 2013. How I Learned to Stop Worrying and Love Marketing [link] #contentmarketing #npmarketing @kivilm. Lend members your ears!

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Associations Now

MARCH 28, 2013

Also: Why the future of marketing lies in intimacy. How one leadership coach thinks you should tackle challenges, and more, in today’s Social Media Roundup: Swaying Between Decisions. How one leadership coach thinks you should tackle challenges, and more, in today’s Social Media Roundup: Swaying Between Decisions.

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Social Media How To Leadership Tools 40

Associations Now

JULY 9, 2013

Discover the different types of brochures out there, and more, in today’s Social Media Roundup: Choosing The Right Brochure. — Heidi Thorne (@heidithorne) July 9, 2013. — CUT Communications (@CUTComs) July 9, 2013. Discover 6 basic types of printed brochures: [link] #eventprofs. ht @ CUTComs ).

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Social Media Cost Innovation Products 40

Associations Now

MAY 30, 2013

Why events and blog posts shouldn’t be mutually exclusive, and more, in today’s Social Media Roundup. — The Peregrine Agency (@PeregrineAgency) May 30, 2013. Marketing Training: How to Make E-Learning Effective: [link] via @marketingprofs #association #assnchat. Define Your Purpose.

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Associations Now

DECEMBER 3, 2013

The countdown begins: Less than a day until attendees shuffle in, and ASAE’s 2013 Technology Conference & Expo commences. That, and more, in today’s Social Media Roundup: Through the Techie’s Looking Glass. — DelCor (@delcor) December 2, 2013. — Andrea Incalza (@CustomerKing) December 3, 2013.

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Social Media System Technology Conference 40

Associations Now

SEPTEMBER 23, 2013

The details, and more, in today’s Social Media Roundup: Annotated Agenda. Market your event with an annotated schedule #eventprofs #assnchat #mpi #pcma [link] via @ASegar. — michael cardus (@teambuildingny) September 23, 2013. — Plexus Consulting (@PlexusforAssns) September 23, 2013.

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Optimist Consulting

MARCH 26, 2014

It is clear that members are using their phones more, so organisations need to ensure that their communications look good on a mobile device. In the 2013 report only 19.5% had a dedicated member of staff responsible for social media, but this figure had grown to 37.5% In the 2013 report only 19.5%

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Associations Now

SEPTEMBER 19, 2013

The details, and more, in today’s Social Media Roundup. Power to the quiet one: John Chen, the National Association for Law Placement’s communications & marketing manager is a leader, just quieter than most. And maybe less when the glaring red flags are, well, flagged. Top of the pile.

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Social Media Video Communications Leadership 40

Beth Kanter

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” It was also quite useful to hear and try to t ranslate different evaluation frameworks and methodologies to social media.

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Social Media Analysis Case Study Maine 28

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. Gaming isn’t a fad.

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Social Media millennials Recruiting Recruitment 150

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. Responsive Design. Mobile Payment Systems.

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Social Media Survey Video Technology 100

Associations Now

OCTOBER 23, 2018

Emoji have become a ubiquitous form of communication and expression in the digital age. I’ll let Kelly Stafford, CAE, chief marketing officer at SDMS, explain. “In In addition to using it for marketing and merchandise, he said, ‘Well, what about an actual sticker pack for the app store?’”.

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Social Media Revenue Products Examples 83

Association Adviser

AUGUST 8, 2016

Could Snapchat, the social media messaging app used by 150 million people daily , be the key to improving your event communications? While Snapchat is still primarily a personal messaging app, an increasing number of businesses and nonprofits have begun using the app as a tool for brand marketing and communications.

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Beth Kanter

NOVEMBER 19, 2013

Harvard Business Review, March 2013. SSIR Blog, January 2013. Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems. The professional tools for monitoring and analyzing social media data can be expensive and pose a steep learning curve.

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Social Media Analysis Tools Strategy 28

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. management communications (35 percent). video email marketing (23 percent).

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Video Report Marketing Email Marketing 40

SCD Group

OCTOBER 28, 2013

Raising Awareness Through Newsjacking By Lori Halley via Wild Apricot blog In our lightening-paced, globally connected world teaming with social media memes, 7 second video clips and 140 character news bytes, how can you get attention and keep your non-profit or your cause top of mind? Membership marketing focused on lapsed members.

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Marketing Cleveland Content Communications 40

Beth Kanter

JANUARY 23, 2013

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. 24th. Will nonprofits follow that trend?

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Video Survey Social Media Report 28

Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. What surprised us most in 2013? Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.”

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Social Media Sample New York City Revenue 60

ChatterBachs

DECEMBER 1, 2013

Exercises that focus on customer service, communication, storytelling, collaboration, innovation, and related topics include but are not limited to: Five Objects. The Rise of Visual Social Media. Communicate Like You’re Life Depended on It. Content Marketing Lessons from Major Brands. The Tattoo Question.

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