Optimist Consulting
JANUARY 31, 2013
I think that these trends will influence the way we live in 2013, which in turn could result in increased expectations from members of their membership body. Social content will be king. Big data’ is set to become the big thing for marketeers. Instagram and Pinterest were the big social media hits of 2012.
Reid All About it
JANUARY 25, 2013
She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing. That doesn’t surprise me.
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Reid All About it
MARCH 15, 2013
Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every content marketer needs. Use your social media powers for good! But, no worries. Happy Friday!
Reid All About it
FEBRUARY 1, 2013
Jay Baer warns us about making assumptions based on our own experience — a dangerous thing to do as a marketer. He says that Marketers from Mars, a new report from ExactTarget, “found big differences between how marketers (that’s you and me) use social media, compared to how real people (your customers) use social media.”
Reid All About it
MARCH 7, 2013
I can feel for them because for eight years I was the general manager of an independently-owned (and very successful) restaurant, long before the days of social media. Tia Fisher at Social Media Today shows you what to do if your Twitter account has been hacked. Here’s one to bookmark and hope you never have to use.
Reid All About it
FEBRUARY 21, 2013
In one of his latest posts, he explains how to use social media to reduce the power of silos in your organization. He says “B2Bs <like associations> approach social media the same way they approach other parts of their business. With silos…Social media starts in a silo, usually in the marketing or PR department.
Reid All About it
FEBRUARY 8, 2013
Do you have a person in mind when you write marketing or social media copy? For a different perspective on content marketing, check out Giselle Abramovich’s article at Digiday about Patagonia’s Content Machine. Well, it happened again, another week, another mention of TMG Media’s Engage blog.
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