Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. The details, and more, in today’s Social Media Roundup. — Silverbear (@SilverbearLtd) September 20, 2013. Content marketing, huh?

Social Media 40

Social Media Content Marketing Newsletter 40

Virtual

SEPTEMBER 26, 2013

Plan ahead with your social strategy. In 2013, no promotional strategy would be complete without a social media component. Start planning your social media schedule now , so you can build and maintain a broad following of key influencers. No matter what you do, you can’t afford to be shy.

Press Release 100

Press Release Marketing Social Media New York 100

Spark Consulting

MAY 29, 2013

The 2013 Social Media Marketing Report is out. People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. Is SEO giving way to inbound marketing ? (Of Is Big Data the end of market research ?

Social Media 150

Social Media Innovation Review Technology 150

Higher Logic

JANUARY 27, 2020

Now, he's head of Structure3C, a community strategy firm. How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Join her to learn more about community strategy and get advice on how your organization can better use community.

Software 317

Software Industry Strategy Social Media 317

Association Adviser

JULY 16, 2013

Using social media is about more than promoting yourself and your brand—It’s about building connections & nurturing them over time. Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal.

Directory 60

Directory Newsletter Email Marketing Social Media 60

Associations Now

APRIL 10, 2013

Sure, Google+ hasn’t been the breakout social media platform many expected. The boost Google+ can give your social media presence, and more, in today’s Social Media Roundup: Google+ pages that are updated more often actually show up higher than websites not connected to Google+. ht @SSULive ).

Social Media 40

Social Media Event Planning Strategy Video 40

Associations Now

DECEMBER 6, 2016

The National Football League in recent weeks has arguably earned more attention for its unusually tight social media policy than anything happening on the field. The league is starting to reverse course, but it nonetheless remains a great example of how not to manage a social strategy.

Social Media 40

Social Media Cleveland Philadelphia Guidelines 40

Associations Now

JUNE 19, 2013

Also: Content strategy is vital to your association. See how taking a leap of faith and accepting failure pushes you closer to success, and more, in today’s Social Media Roundup. — GYDE.LY (@GYDELY) June 19, 2013. Where’s Your Content Strategy? — Bussolati (@bussolati) June 19, 2013.

Social Media 40

Social Media Content Strategy Marketing 40

Associations Now

OCTOBER 16, 2013

How to address negative comments on social media. Learning to work with and respond to members and critics on social media is an art form. How to defend your online turf, and more, in today’s Social Media Roundup. — Incline Marketing (@InclineMktg) October 16, 2013. . Positive Spin.

Social Media 40

Social Media Newsletter Tips Conference 40

Association Adviser

MARCH 19, 2013

link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Association Publishing Market Puts Digital in Focus. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. Association Media & Publishing Annual Conference.

Georgia 60

Georgia Directory New York Newsletter 60

Association Adviser

FEBRUARY 15, 2013

B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. March 6-9, 2013.

Georgia 60

Georgia Directory Newsletter Conference 60

Associations Now

AUGUST 2, 2013

If you won’t be at the 2013 ASAE Annual Meeting & Expo, check out our RebelMouse page. Airlines aren’t the only ones who can’t find the right strategy to board airplanes effectively. Also: 10 reasons why a platform-centric social marketing approach is a good idea for brands and businesses. Not at Annual?

Social Media 40

Social Media Illinois Class Process 40

Associations Now

OCTOBER 8, 2013

How to captivate your audience with a visually compelling message, and more, in today’s Social Media Roundup. — Incline Marketing (@InclineMktg) October 7, 2013. — Monica Bussolati (@bussolati) October 8, 2013. What’s your association’s content strategy? Infographic Design. Message Method.

Social Media 40

Social Media Tips Content Survey 40

Associations Now

OCTOBER 10, 2013

Plus: B2B marketers want to meet you, not tweet you. What the Twitter feud between Miley Cyrus and Sinead O’Connor can teach associations about success, and more, in today’s Social Media Roundup. — Deirdre Reid (@deirdrereid) October 10, 2013. — Deirdre Reid (@deirdrereid) October 10, 2013.

Social Media 40

Social Media Guidelines millennials Content 40

Associations Now

DECEMBER 18, 2013

An innovation initiator’s tips and more, in today’s Social Media Roundup. — Devin Crosby (@devincrosby) December 18, 2013. His seven-step approach—which relies on a multifaceted team, industry research, a structured process, and a well-honed implementation strategy that involves testing—offers teachable lessons.

Social Media 40

Social Media Innovation Tips Team 40

Associations Now

SEPTEMBER 13, 2013

More details in today’s Social Media Roundup: Ripens with age. Cool Infographic Friday] The History of Social Collaboration [link]. — Maddie Grant (@maddiegrant) September 13, 2013. MT @kzickuhr : 30% of social media users include their location in posts [link] 14% had "ever" done this in 2011.

Social Media 40

Social Media Recruiting Recruitment Project 40

Associations Now

AUGUST 22, 2013

The details, and more, in today’s Social Media Roundup: Remembering Names. — Phil Gerbyshak (@PhilGerb) August 22, 2013. — Monica Bussolati (@bussolati) August 22, 2013. Instead, Bussolati says you should first focus on building a strong, consistent content marketing strategy that delivers measurable ROI.

Social Media 40

Social Media How To Content Strategy 40

Associations Now

MAY 14, 2013

Apply these ideas from The Atlantic’s New York Ideas Conference to your social media strategy. Also: Gather some knowledge from Forbes’ Top 50 Social Media Influencers list. What do you get when you place some of the world’s most influential social media and consumer thinkers in one room?

Social Media 40

Social Media New York Conference Education 40

Associations Now

SEPTEMBER 12, 2013

The details, and more, in today’s Social Media Roundup: Where’s Waldo? — juliekehoe (@juliekehoe) September 12, 2013. "Rocking the Case Study" on The Non-Profit #Marketing Blog [link]. — Nathan McCavery (@nathan_mccavery) September 12, 2013. A little sun never hurts. (ht ht @juliekeho ).

Social Media 40

Social Media Case Study California Recruiting 40

Associations Now

JUNE 11, 2013

Give your speakers the trust they deserve, and more, in today’s Social Media Roundup. — Julius Solaris (@tojulius) June 11, 2013. — Elisabetta Ingino (@EliIngino) June 11, 2013. Instead of creating videos, create strategy. Does your organization include Vine in its social media strategy?

Social Media 40

Social Media New York Video Strategy 40

Associations Now

DECEMBER 6, 2013

How your brand-engagement strategy translates to your employee-satisfaction techniques. That tip, and more, in today’s Social Media Roundup: Company Courting. — Tammi Tatro (@TammiTatro) December 6, 2013. That tip, and more, in today’s Social Media Roundup: Company Courting. Friday Mojo.

Social Media 40

Social Media millennials Recruiting Recruitment 40

Associations Now

AUGUST 23, 2013

The details, and more, in today’s Social Media Roundup: Mind of Millennials. — Deirdre Reid (@deirdrereid) August 23, 2013. Maybe millennials are learning to make do with less because they face a challenging job market. (ht — AJ Ghergich (@SEO) August 23, 2013. via @NPRNews ) [link] #assnchat.

Social Media 40

Social Media millennials America Content 40

Associations Now

DECEMBER 12, 2013

That, and more, in today’s Social Media Roundup: You’ve Got (Too Much) Mail. Informz answers every email marketer's biggest question. — Votenet Solutions (@votenet) December 12, 2013. What’s your association’s email strategy? (ht Are you sending too much email? ht @ votenet ).

Social Media 40

Social Media Library Email Marketing Resources 40

Associations Now

DECEMBER 17, 2013

Plus: the real deal behind the modern-day marketer. One association executive’s tips, in today’s Social Media Roundup: Talking Points. — Dave Lutz (@VelChain) December 17, 2013. How I Learned to Stop Worrying and Love Marketing [link] #contentmarketing #npmarketing @kivilm. Lend members your ears!

Social Media 40

Social Media Content Tools Marketing 40

Idea Architects

DECEMBER 12, 2012

While the degree of replication varies, I think each of the following 15 considerations are worth every conference designer contemplating for their 2013 efforts. So here is some of what I think we will/should see more of in meeting and conference design in 2013. Is every conference-goer asking for each of the 15 items listed below?

Conference 60

Conference Social Media Innovation Content 60

Associations Now

OCTOBER 23, 2013

Thoughts on that and more in today’s Social Media Roundup. — Deirdre Reid (@deirdrereid) October 23, 2013. Want to screw up your Social Media? — Geri (@EproGeri) October 23, 2013. Strategy, not stagnation: What’s the worst thing that can happen to your social media strategy?

Social Media 40

Social Media Project Leadership Strategy 40

Associations Now

AUGUST 27, 2013

. — Dave Lutz (@VelChain) August 27, 2013. Hurt says that today, conferences must focus on building a stronger consumer experience—and outdated strategies are barriers to that happening. — Jeffrey Cufaude (@jcufaude) August 26, 2013. How can you market your expos and events in innovative ways? ht @ VelChain ).

Social Media 40

Social Media Innovation Conference Tools 40

Associations Now

MAY 30, 2013

Why events and blog posts shouldn’t be mutually exclusive, and more, in today’s Social Media Roundup. — The Peregrine Agency (@PeregrineAgency) May 30, 2013. “The purpose for a blog post or business event must clearly support the organization’s overall strategy. Define Your Purpose.

Social Media 40

Social Media Video Team Marketing 40

Associations Now

OCTOBER 4, 2013

Thad Lurie’s 60/40 rule, and more, in today’s Social Media Roundup. — Thad Lurie, CAE, CIP (@ThadLurie) October 4, 2013. — Elizabeth Engel (@ewengel) October 4, 2013. The post Social Media Round Up: When Function Trumps Form appeared first on Associations Now.' The 60/40 Rule.

Social Media 40

Social Media System Project Content 40

Associations Now

SEPTEMBER 17, 2014

A tech giant shows how to lead the way on content strategy through the clever use of paid distribution. Paying to advertise your content may seem crazy to some—for one thing, organic reach is way cheaper—but if your strategy is well-focused, it doesn’t have to be quite so painful. Now that’s strategy in action. (ht

Social Media 40

Social Media Content Event Planning Strategy 40

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Aaron Wolowiec

MARCH 4, 2014

Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries. We worked together to develop the myLounge concept for ORGPRO in 2013 and have since facilitated a number of presentations together. Some may say we’re kindred spirits.

Michigan 100

Michigan Social Media Innovation Revenue 100

Beth Kanter

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” It was also quite useful to hear and try to t ranslate different evaluation frameworks and methodologies to social media.

Social Media 28

Social Media Analysis Case Study Maine 28

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. Gaming isn’t a fad.

Social Media 150

Social Media millennials Recruiting Recruitment 150

YourMembership

FEBRUARY 8, 2013

Well, things are changing: the economy, technology, social media tools and paradigms for using them, generation shifts. Here are three fail-safe strategies that are guaranteed to kill your general sessions and create the walking dead! 10) What Not to Do With Your Online Presence in 2013 by Tara Banda.

San Diego 150

San Diego Los Angeles Sacramento millennials 150

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. And users can easily integrate apps into their social media platforms. 4, cloud storage, is also an incredible cost saving tool. And, it’s not hard.

Social Media 100

Social Media Survey Video Technology 100

Aaron Wolowiec

JUNE 25, 2013

From the minute we get up to the minute we go to bed, we’re surrounded by it: social media. But whether you dub it a blessing or a curse, there’s no denying social media platforms have made it easier to learn, to connect and to engage. Sometimes it’s hard to keep up. 6 at the Georgia World Congress Center in Atlanta.

Georgia 100

Georgia Atlanta Michigan Social Media 100