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2013: A Millennial’s Perspective

Association Adviser

With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Kelly Donovan, Naylor. The need for more membership options.

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Understanding Generation X: A Guide for Associations

MemberClicks

You hear a lot about Baby Boomers, Millennials, and as of late, Generation Z. In fact, the independent Millennials often take the credit for being the generation of boundaries, but Gen Xers led the way. Use your AMS to build member list segmentations and communicate with people how they tell you they want to be communicated with.

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Flat Design: Millennials and Technology Impacting Web Design

Slice-Works

What Millennials Want. Millennials have been called many names: the Always-On Generation, Gen Y and Digital Natives. In the domain of marketing, it may be associated with experiential marketing. 3 Internet Explorer 9— In November 2013 Google announced they would discontinue support of IE9.

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An Association Rebrand From Start to Finish

Association Success

With a strong collegiate base and more millennials joining up than ever before, we had to be current with our messaging and how we were presenting it visually. Our branding had to communicate a new message to a younger generation, but also validate Gen X, Baby Boomers and older generations who have been part of SWE for so long.

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? Three millennials (two males and one female) also served on the committee.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. What surprised us most in 2013? Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.”

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Why Jeff Bezos buying The Washington Post is great for associations

Vanguard Tech

We hear each day about the need for innovation, how “millennials don’t join,” and the “end of relevance.” Adobe’s 2013 Mobile Consumer Survey Whitepaper points out that 65% of mobile device users report that they read news on their mobile devices. He even says he sees a day where newspapers are all digital.).