Eric Lanke

MAY 13, 2013

Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Walking the Walk of Deep Member Engagement" will be held from 10:15 to 11:30 AM on Wednesday, June 5, 2013. Hope to see you there! + + + IMPORTANT NOTE: Google Reader is shutting down on July 1, 2013.

Washington 100

Washington Member Engagement Revenue Conference 100

Optimist Consulting

MARCH 26, 2014

Mobile web will deliver member engagement – last year’s report stated that 75% of respondents didn’t have a mobile-friendly website, but this figure has reduced in this year’s report to 48%. In addition, 73% believe that the mobile web will play a role in increasing member engagement. In the 2013 report only 19.5%

Report 100

Report Social Media Email Marketing Maine 100

Eric Lanke

AUGUST 26, 2013

image source WSAE has invited me to lead a peer-to-peer discussion on Membership Engagement on September 4, 2013. When it comes to member engagement, the conversation usually does, as everyone seems to have a unique set of problems they''re trying to solve. Member Engagement Associations'

Member Engagement 100

Member Engagement Committee Communications Conference 100

Association Success

JULY 9, 2018

Our branding had to communicate a new message to a younger generation, but also validate Gen X, Baby Boomers and older generations who have been part of SWE for so long. Conversations started in early 2013 among our leadership. The rebranding process took about two years overall.

millennials 116

millennials Process Leadership Revenue 116

Mizz Information

JULY 19, 2013

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens.

Social Media 40

Social Media Marketing Recruiting Recruitment 40

Eric Lanke

MAY 20, 2013

Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Walking the Walk of Deep Member Engagement" will be held from 10:15 to 11:30 AM on Wednesday, June 5, 2013. Hope to see you there! + + + IMPORTANT NOTE: Google Reader is shutting down on July 1, 2013.

Committee 100

Committee Leadership Conference Member Engagement 100

Eric Lanke

MAY 27, 2013

Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Walking the Walk of Deep Member Engagement" will be held from 10:15 to 11:30 AM on Wednesday, June 5, 2013. Hope to see you there! + + + IMPORTANT NOTE: Google Reader is shutting down on July 1, 2013.

Leadership 100

Leadership Price Recruiting Recruitment 100

Eric Lanke

JUNE 3, 2013

image source After my blog post on Transactional vs. Aspirational Membership published on April 29, 2013, I was contacted by the Midwest Society of Association Executives and asked to expand on a few ideas for their newsletter. By that I mean do you approach your members the way a vendor might? Is it transactional?

Newsletter 100

Newsletter Products Price Resources 100

Eric Lanke

JUNE 17, 2013

image source Last week, in Member Engagement and Association Building Blocks , I wrote about the story I told at the "Walking the Walk of Deep Member Engagement" learning lab Elizabeth Engel , Peggy Hoffman and I ran at the recent ASAE Marketing, Membership and Communications Conference.

Member Engagement 100

Member Engagement Committee Project Resources 100

Association Adviser

MARCH 18, 2014

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. As many of you know, Naylor conducts a comprehensive annual Association Communications Benchmarking Report for the association community.

Communications 60

Communications Technology Tools Marketing 60

Association Adviser

DECEMBER 17, 2013

Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. Many associations lack member communication plans that are fully integrated. What surprised us most in 2013? Plotke said it’s all about mobile and engaging the next generation member. Re-thinking membership.

Social Media 60

Social Media Sample New York City Revenue 60

Associations Live

FEBRUARY 1, 2013

60 members joined MSAE for our first-ever Networking Group Day on 1/31. It was a great way to kick off 2013, showcase and participate in MSAE's six networking groups, connect with members and share ideas. Example: "communications" site:msae.com Consider the potential issue of "Who owns the data?"

Social Media 40

Social Media Communications Project Software 40

Associations Now

DECEMBER 3, 2013

The countdown begins: Less than a day until attendees shuffle in, and ASAE’s 2013 Technology Conference & Expo commences. — DelCor (@delcor) December 2, 2013. — Andrea Incalza (@CustomerKing) December 3, 2013. Plus: What a visually stimulating grocery store chain can teach you about customer service.

Social Media 40

Social Media System Technology Conference 40

Tom Morrison

JUNE 26, 2013

We could sort and categorize members by: Very engaged Actively engaged Somewhat engaged Not engaged This was incredible because now we can start targeting these members with different messages depending on their engagement. Have you measured, in some fashion, your member engagement?

Member Engagement 40

Member Engagement Conference Committee Review 40

Mizz Information

MARCH 11, 2014

Suppose you''re not obsessed with online communities like I am--you might wonder how online community can help increase member retention. To me, it''s just a given--retention is about keeping members engaged with both the association and other members. Online community can.

Cost 40

Cost Communications Course Newsletter 40

Associations Now

AUGUST 7, 2013

The best and brightest in association thought leaders shared their bold ideas on association membership at ASAE’s 2013 Annual Meeting. Attendees at ASAE’s 2013 Annual Meeting & Expo are heading home today after three days of learning and knowledge exchange. Engagement has become the solution du jour.

Recruiting 40

Recruiting Recruitment Discount Content 40

Association Adviser

JUNE 27, 2018

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. Skiados credits ASHA’s successful member engagement and retention levels with a focused strategy of engaging members from day one of their membership.

Certificate 61

Certificate Class millennials Resources 61

Association Adviser

SEPTEMBER 24, 2013

Source: Association Adviser eNews and Naylor, LLC, 2013. “We no longer look at the number of members as our key demographic,” related Greg Balko , CEO, Society for the Advancement of Material and Process Engineers (SAMPE). ” Naylor’s annual Association Communications Benchmarking Report seems to bear that out.

Georgia 60

Georgia America Maryland Resources 60

Association Adviser

APRIL 16, 2013

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. When executed well, it helps members find and vet vendors and partners.

Revenue 60

Revenue Georgia Social Media Maryland 60