Associations Now

JANUARY 8, 2014

Over the year-end holiday break, you might have seen the “Best Of” editions of the Associations Now Daily News , one each in Leadership , Technology , Money & Business , and Meetings , which gathered highlights from our coverage in 2013. Freelancers’ Union: How It Topped 200,000 Members , by Ernie Smith, March 25, 2013.

California 40

California Directory Case Study Member Engagement 40

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Associations Now

JUNE 11, 2013

More than half of associations surveyed for Marketing General, Inc.’s s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. After a drop in 2010, 52 percent of associations saw an increase in membership in 2013.

Report 40

Report Survey Member Engagement Member Research 40

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

Spark Consulting

MARCH 4, 2015

The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. If you’ve missed the previous sessions Peggy Hoffman and I have given on our eponymous August 2013 whitepaper , you can catch us at ASAE later this month. Anna and I are targeting release of our member engagement whitepaper for May.

California 150

California Case Study Member Engagement Review 150

Eric Lanke

MAY 13, 2013

Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Walking the Walk of Deep Member Engagement" will be held from 10:15 to 11:30 AM on Wednesday, June 5, 2013. Hope to see you there! + + + IMPORTANT NOTE: Google Reader is shutting down on July 1, 2013.

Washington 100

Washington Member Engagement Revenue Conference 100

Experts in Membership Marketing

MAY 17, 2013

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). I look forward to your comments and observations.

Marketing 28

Marketing Report Email Marketing Recruiting 28

MemberClicks

MARCH 23, 2023

Member engagement surveys are a great way to stay in tune with what your members want. In your next member needs assessment survey, as them how they want to be engaged with. Use your AMS to build member list segmentations and communicate with people how they tell you they want to be communicated with.

millennials 52

millennials Survey Leadership Communications 52

Mizz Information

JULY 19, 2013

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens.

Social Media 40

Social Media Marketing Recruiting Recruitment 40

Potomac Core

MARCH 4, 2019

Members hire Tomorrow’s Associations because they sit at the cutting edge of change and: In a time of political gridlock, they are perceived as increasing spheres of influence. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. Lori Anderson. Matt Rowan.

Industry 144

Industry Team Products Report 144

Optimist Consulting

MARCH 26, 2014

Mobile web will deliver member engagement – last year’s report stated that 75% of respondents didn’t have a mobile-friendly website, but this figure has reduced in this year’s report to 48%. In addition, 73% believe that the mobile web will play a role in increasing member engagement. In the 2013 report only 19.5%

Report 100

Report Social Media Email Marketing Maine 100

Eric Lanke

AUGUST 26, 2013

image source WSAE has invited me to lead a peer-to-peer discussion on Membership Engagement on September 4, 2013. When it comes to member engagement, the conversation usually does, as everyone seems to have a unique set of problems they''re trying to solve. Member Engagement Associations'

Member Engagement 100

Member Engagement Committee Communications Conference 100

Eric Lanke

MAY 20, 2013

Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Walking the Walk of Deep Member Engagement" will be held from 10:15 to 11:30 AM on Wednesday, June 5, 2013. Hope to see you there! + + + IMPORTANT NOTE: Google Reader is shutting down on July 1, 2013.

Committee 100

Committee Leadership Conference Member Engagement 100

Association Success

JULY 9, 2018

Conversations started in early 2013 among our leadership. We discussed market research, the creative aspects, and the branding launch, then we started coming up with key messaging and eventually new logos. The rebranding process took about two years overall.

millennials 116

millennials Process Leadership Revenue 116

Eric Lanke

MAY 27, 2013

Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Walking the Walk of Deep Member Engagement" will be held from 10:15 to 11:30 AM on Wednesday, June 5, 2013. Hope to see you there! + + + IMPORTANT NOTE: Google Reader is shutting down on July 1, 2013.

Leadership 100

Leadership Price Recruiting Recruitment 100

Eric Lanke

JUNE 3, 2013

image source After my blog post on Transactional vs. Aspirational Membership published on April 29, 2013, I was contacted by the Midwest Society of Association Executives and asked to expand on a few ideas for their newsletter. By that I mean do you approach your members the way a vendor might? Is it transactional?

Newsletter 100

Newsletter Products Price Resources 100

Nimble AMS

JANUARY 26, 2022

All Nimblers can utilize Nimble Land to discuss software best practices, check out what’s new in Nimble AMS or share ideas about member engagement, retention, recruitment, the list goes on. In 2013, Missouri State Teachers Association ( MSTA) was the first Nimble AMS client to login and start the conversation. . “

Missouri 78

Missouri Class Software Products 78

Associations Now

JULY 11, 2014

Almost 60 percent of associations saw their membership grow in 2013, according to the newly released “ 2014 Member Engagement and Performance Survey ” from Advanced Solutions International (ASI). The correlation between engagement and member growth is unmistakable—and the solution is inexorably linked.

Report 40

Report Tips Survey Member Engagement 40

Associations Now

AUGUST 19, 2018

Pinterest’s impression score, which asks consumers whether they have a positive or negative impression of a brand, was at 13 in January 2013. The platform’s satisfaction score follows the same pattern: It was at 9 in January 2013 and moved up to 22 in January 2016, where it remains today. Thank Us Later. (In Other Links of Note.

Chicago 40

Chicago Conference Member Engagement Report 40

Spark Consulting

MAY 5, 2014

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. Prior to November 2013, NICSA asked its 170 member companies to join into one of 18 different member categories.

Philadelphia 150

Philadelphia Discount Analysis United States 150

Associations Now

NOVEMBER 2, 2015

Last week, the Produce Marketing Association and the Entertainment Resource and Marketing Association (ERMA) announced a strategic alliance to promote fresh produce through entertainment channels, including TV shows, movies, and online outlets. In 2013, the group formed the Eat Brighter!

America 40

America Video Products Member Engagement 40

Association Adviser

MARCH 18, 2014

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. If a presentation is streamed live on video , your virtual audience will feel more engaged if they are able to participate in real-time polls.

Communications 60

Communications Technology Tools Marketing 60

Mizz Information

JUNE 12, 2019

–now current return member of TheCR Network , I could go down a whole other rabbit hole about how they practice what they preach and it shows from a member perspective….actually, actually, I did go down that rabbit hole back in 2013, come to think about it. Key SOCM Findings and How They Relate to Associations.

Report 90

Report Social Media Leadership Innovation 90

Associations Now

DECEMBER 3, 2013

The countdown begins: Less than a day until attendees shuffle in, and ASAE’s 2013 Technology Conference & Expo commences. — DelCor (@delcor) December 2, 2013. — Andrea Incalza (@CustomerKing) December 3, 2013. Plus: What a visually stimulating grocery store chain can teach you about customer service.

Social Media 40

Social Media System Technology Conference 40

Associations Now

APRIL 18, 2014

And by allowing them to do so, your association may not only be increasing member engagement with your meeting and its venue and host city but also building a repository of photos you can use in the future. At its 2013 ADRP Conference, it simply asked attendees to upload photos taken on their smartphones to Instagram using #adrp2013.

Iowa 40

Iowa Boston Video Course 40

Associations Now

DECEMBER 6, 2013

— Tammi Tatro (@TammiTatro) December 6, 2013. Twofold track: The smarts invested in your brand-marketing strategy translate when looking to improve the employee experience, writes CMS Wire’s Marissa Peacock. What strategies apply to both your employee and member engagement? (ht ht @ TammiTatro ). Friday Mojo.

Social Media 40

Social Media millennials Recruiting Recruitment 40

Associations Now

FEBRUARY 2, 2016

Find out how to use ground-shaking industry trends to your advantage in building member engagement. As we think about providing great member value into the future we have three levers to pull: strategy, innovation and marketing,” Kaiser explains. Check out her blog post for more thoughts on the issue.

Library 40

Library Social Media Innovation Strategy 40

SCD Group

OCTOBER 15, 2013

“Instead of just creating an occasional visitor to your business, you’re creating a repeat visitor,” said Jessica Barton, vice president of account services for Spiro & Associates Marketing, Advertising and Public Relations. On average, consumers are members of 7.4 But, should they be?

Ohio 40

Ohio Florida Michigan Certificate 40

Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. What surprised us most in 2013? Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.”

Social Media 60

Social Media Sample New York City Revenue 60

Tom Morrison

JUNE 26, 2013

We could sort and categorize members by: Very engaged Actively engaged Somewhat engaged Not engaged This was incredible because now we can start targeting these members with different messages depending on their engagement. Have you measured, in some fashion, your member engagement?

Member Engagement 40

Member Engagement Conference Committee Review 40

Associations Now

AUGUST 7, 2013

The best and brightest in association thought leaders shared their bold ideas on association membership at ASAE’s 2013 Annual Meeting. Attendees at ASAE’s 2013 Annual Meeting & Expo are heading home today after three days of learning and knowledge exchange. Engagement has become the solution du jour.

Recruiting 40

Recruiting Recruitment Discount Content 40

Mizz Information

APRIL 20, 2015

And sorry but LinkedIn as the home for an association’s online member community? Just as I felt it was a bad idea for myriad reasons back in 2012 , and more reasons in 2013 , yet MORE reasons in 2014.and That’s one of my obsessions. and still more …I’ll digress here, but you get the point.I

Content 40

Content Revenue Member Engagement System 40

Mizz Information

JUNE 12, 2019

–now current return member of TheCR Network , I could go down a whole other rabbit hole about how they practice what they preach and it shows from a member perspective….actually, actually, I did go down that rabbit hole back in 2013, come to think about it. Key SOCM Findings and How They Relate to Associations.

Report 40

Report Social Media Leadership Innovation 40

Associations Now

SEPTEMBER 11, 2013

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. Both two weeks ago and again last week in this space, I’ve shared some insights on member-engagement-data tracking. Here’s why.

Milwaukee 40

Milwaukee Wisconsin Analysis Member Engagement 40

Mizz Information

MARCH 11, 2014

Suppose you''re not obsessed with online communities like I am--you might wonder how online community can help increase member retention. To me, it''s just a given--retention is about keeping members engaged with both the association and other members. associations Online community'

Cost 40

Cost Communications Course Newsletter 40

Eric Lanke

DECEMBER 30, 2013

image source As we end another year, here''s a look back at the five posts on this blog that received the most page views in 2013. Member Engagement Solution #1: Don''t Forget the Fun Another newcomer to the list, originally posted in July 2012.

Guidelines 100

Guidelines Innovation Member Engagement Process 100

Associations Now

APRIL 30, 2014

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. Prior to November 2013, NICSA asked its 170 member companies to join into one of 18 different member categories. ” Click to enlarge.

Philadelphia 40

Philadelphia Discount Analysis United States 40