Experts in Membership Marketing

MAY 17, 2013

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). I look forward to your comments and observations.

Marketing 28

Marketing Report Email Marketing Recruiting 28

Associations Now

AUGUST 19, 2018

Pinterest’s impression score, which asks consumers whether they have a positive or negative impression of a brand, was at 13 in January 2013. The platform’s satisfaction score follows the same pattern: It was at 9 in January 2013 and moved up to 22 in January 2016, where it remains today. Thank Us Later. (In Other Links of Note.

Chicago 40

Chicago Conference Member Engagement Report 40

Mizz Information

JUNE 12, 2019

–now current return member of TheCR Network , I could go down a whole other rabbit hole about how they practice what they preach and it shows from a member perspective….actually, actually, I did go down that rabbit hole back in 2013, come to think about it. Advanced Strategies Enable Success.

Report 90

Report Social Media Leadership Innovation 90

Associations Now

FEBRUARY 2, 2016

Find out how to use ground-shaking industry trends to your advantage in building member engagement. That’s according to Smooth the Path ‘s Amanda Kaiser , who offers a set of strategies that should be kept in mind when keeping an eye on the association’s future. Best Poster Ever. Michael Sauers/Flickr ).

Library 40

Library Social Media Innovation Strategy 40

Associations Now

DECEMBER 6, 2013

How your brand-engagement strategy translates to your employee-satisfaction techniques. When it comes to improving engagement among your office staff, here’s the number-one rule: Satisfy your employees as you would your members. — Tammi Tatro (@TammiTatro) December 6, 2013. ht @ TammiTatro ).

Social Media 40

Social Media millennials Recruiting Recruitment 40

Associations Now

APRIL 18, 2014

And by allowing them to do so, your association may not only be increasing member engagement with your meeting and its venue and host city but also building a repository of photos you can use in the future. At its 2013 ADRP Conference, it simply asked attendees to upload photos taken on their smartphones to Instagram using #adrp2013.

Iowa 40

Iowa Boston Video Course 40

Mizz Information

JUNE 12, 2019

–now current return member of TheCR Network , I could go down a whole other rabbit hole about how they practice what they preach and it shows from a member perspective….actually, actually, I did go down that rabbit hole back in 2013, come to think about it. Advanced Strategies Enable Success.

Report 40

Report Social Media Leadership Innovation 40

Tom Morrison

JUNE 26, 2013

We could sort and categorize members by: Very engaged Actively engaged Somewhat engaged Not engaged This was incredible because now we can start targeting these members with different messages depending on their engagement. Have you measured, in some fashion, your member engagement?

Member Engagement 40

Member Engagement Conference Committee Review 40

Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. What surprised us most in 2013? Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.”

Social Media 60

Social Media Sample New York City Revenue 60

Higher Logic

JANUARY 27, 2020

Now, he's head of Structure3C, a community strategy firm. How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Join her to learn more about community strategy and get advice on how your organization can better use community.

Software 317

Software Industry Strategy Social Media 317

Mizz Information

MARCH 11, 2014

Suppose you''re not obsessed with online communities like I am--you might wonder how online community can help increase member retention. To me, it''s just a given--retention is about keeping members engaged with both the association and other members. associations Online community'

Cost 40

Cost Communications Course Newsletter 40

Association Adviser

JUNE 27, 2018

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. Skiados credits ASHA’s successful member engagement and retention levels with a focused strategy of engaging members from day one of their membership.

Certificate 61

Certificate Class millennials Resources 61

Eric Lanke

JUNE 17, 2013

image source Last week, in Member Engagement and Association Building Blocks , I wrote about the story I told at the "Walking the Walk of Deep Member Engagement" learning lab Elizabeth Engel , Peggy Hoffman and I ran at the recent ASAE Marketing, Membership and Communications Conference.

Member Engagement 100

Member Engagement Committee Project Resources 100

Association Adviser

APRIL 16, 2013

Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Advertising and sponsorship should be seen as a member benefit, not as a nuisance. When executed well, it helps members find and vet vendors and partners. Live Events.

Revenue 60

Revenue Georgia Social Media Maryland 60