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Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Member Engagement Associations' Go check them out!

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Free Download of the 2013 Membership Marketing Benchmarking Report Now Available

Membership Marketing

It is my pleasure to announce the release of the 2013 Membership Marketing Benchmarking Report. The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year.

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Members Hire Tomorrow’s Associations

Potomac Core

Members hire Tomorrow’s Associations because they sit at the cutting edge of change and: In a time of political gridlock, they are perceived as increasing spheres of influence. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. Lori Anderson. Matt Rowan.

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The Importance of Brand in your Email Marketing: 2013 Membership Marketing Benchmarking Report shows email to be a primary promotion tool to increase awareness and drive member acquisition/renewals/reinstatements. So, Above or Below the Fold? Where do you place your logo?

Experts in Membership Marketing

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). I look forward to your comments and observations.

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The State of Social Media in Membership Marketing

Mizz Information

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens.

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A decade of Nimble AMS: A flashback of favorite things

Nimble AMS

All Nimblers can utilize Nimble Land to discuss software best practices, check out what’s new in Nimble AMS or share ideas about member engagement, retention, recruitment, the list goes on. In 2013, Missouri State Teachers Association ( MSTA) was the first Nimble AMS client to login and start the conversation. . “

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The Folly of Suppressing Overhead

Eric Lanke

But any organization that needs talented staff to design and deliver service programs needed by its constituents, must allocate the appropriate resources to recruiting and retaining that talented staff. Are you attending the 2013 ASAE Marketing, Membership and Communications Conference?