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Asking different questions: MMCC 2013 edition

Principled Innovation

If you’re interested in joining this conversation and you are attending ASAE’s Marketing, Membership and Communications Conference in Washington, DC on Tuesday, June 4, 2013, I will be speaking on the topic, “Why Membership is Killing Association Business Models” from 10:15 am-11:30 am in Room 150B of the Walter E.

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Best of the Web: October 2013

Association Adviser

10 Disruptive Questions For Instant Innovation. AENC Marketing & Communications Conference. Fourth Annual State Bankers Association Communicators Conference. Dana Plotke and Charles Popper will host a session about managing member communications on Friday, Nov.8. November 6-8, 2013. Associations Now.

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2013 Membership Marketing Observations

Membership Marketing

Growth of Online Marketing: More and more marketing dollars are moving toward various forms of online advertising. These digital marketing methods are being adopted because they are track able, scalable, measurable and global. In January, we will be launching our next Membership Marketing Benchmarking Survey.

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Success Stories: 9 Award-Winning Customers Highlighted at Super Forum 2019

Higher Logic

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

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What I'm Reading

Thanks For Playing

Jeff De Cagna's six ideas for 2013. Shelly Alcorn's five terms for 2013. Social media predictions for 2013 from the pros. Marketers use fewer social sites. Digital trends for 2013 that are not the same old same old. Near Field Communications (NFC). My favorite? SED: Serendipity, Empathy, Discovery.

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Why An AMC (Like Ngage) Is A Great Place to Work

Ngage Management

Association Management Companies (AMCs) allow services to be customized to meet specific client goals, supporting strategic planning, membership development, communications, marketing, finance, board governance, and more. Employees are assigned to client teams and provide customized services to meet client needs.

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Coming Soon from Spark

Spark Consulting

If you’ve missed the previous sessions Peggy Hoffman and I have given on our eponymous August 2013 whitepaper , you can catch us at ASAE later this month. Member Engagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015. This will be our first in-person presentation on it.