Optimist Consulting

MARCH 26, 2014

It is clear that members are using their phones more, so organisations need to ensure that their communications look good on a mobile device. In the 2013 report only 19.5% Interestingly, 70% of respondents offer special interest group or segmented emails, so it is a case of the web catching up with email marketing.

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Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. Given their value, what makes marketing emails effective? percent to 35.49

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Associations Now

NOVEMBER 7, 2013

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email. What else is holding people back?

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Membership Marketing

JULY 12, 2013

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.

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Marketing How To Sample Discount 40

Associations Now

APRIL 11, 2013

A new benchmarking report on email marketing, which analyzes emails from more than 800 associations, outlines some of the metrics associations can use to measure and increase email success. What’s the best time of day to send an email? For the first time, mobile email readership surpassed desktop readership.

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Achieve

JUNE 1, 2015

In this role, he helps petition starters successfully launch national and international campaigns using storytelling, media relations, email marketing, stakeholder engagement and social media. Technology has transformed the way we communicate,” said Justin. Justin is a U.S. Robin Williams tunnel.

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Beth Kanter

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Identify Your Unique Value Proposition & Broadcast it to Your Audience.

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