Association Adviser

SEPTEMBER 24, 2013

October 1-3, 2013. AENC Marketing & Communications Conference. November 6-8, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. NRWA’s 16th Annual Conference (H2O-XPO). National Apartment Association Assembly of Delegates.

Louisiana 60

Louisiana Tennessee Directory Newsletter 60

Association Adviser

FEBRUARY 15, 2013

B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. March 6-9, 2013.

Georgia 60

Georgia Directory Newsletter Conference 60

Association Adviser

MAY 14, 2013

This is good news for associations who rely on email to communicate with members. In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. May 29-31, 2013.

Georgia 60

Georgia Directory Newsletter Leadership 60

Association Adviser

APRIL 16, 2013

How is your organization leveraging the under-30 crowd’s belief in peer-to-peer sharing and strong community? Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? May 29-31, 2013. June 4-5, 2013.

Georgia 60

Georgia Directory Newsletter Revenue 60

Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. July 20-23, 2013. ASAE 2013 Annual Meeting & Exposition (Booth #608). August 3-6, 2013. September 18-20, 2013.

Directory 60

Directory Newsletter Email Marketing Social Media 60

Association Adviser

JUNE 18, 2013

Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting. July 20-23, 2013. ASAE 2013 Annual Conference. August 3-6, 2013.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

JUNE 18, 2013

Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting. July 20-23, 2013. ASAE 2013 Annual Conference. August 3-6, 2013.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

MARCH 19, 2013

Small communities on blogs and Facebook wield the most influence. Association Publishing Market Puts Digital in Focus. ” Do the publishing experiences of the associations in this article reflect your association’s member communications? . Business 2 Community. May 29-31, 2013. June 4-5, 2013.

Georgia 60

Georgia Directory New York Newsletter 60

Virtual

SEPTEMBER 26, 2013

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. 4. Plan ahead with your social strategy. In 2013, no promotional strategy would be complete without a social media component. 2. Create a regular “value report. ”.

Press Release 100

Press Release Marketing Social Media New York 100

Slice-Works

JULY 18, 2013

Our Sales Coach takes a pretty hard line—any business that doesn’t have a sales strategy is pretty much dead in the water. So if you’re in the B2B category of business, here’s an interesting statistic for you: according to the Content Marketing Institute’s recent 2013 Benchmarks, Budget, [.].

Content 28

Content Strategy Marketing Tips 28

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Beth Kanter

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Digital Sherpa ).

Video 28

Video Communications Strategy Case Study 28

Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete.

Nashville 100

Nashville Analysis Review Communications 100

SCD Group

OCTOBER 28, 2013

By Christopher Penn via SH/FT Communications One of the questions on everyone’s mind about any kind of new process, procedure, or methodology is how to get organizations to adopt it. Association Membership Marketing: 12 Steps for Success. Membership marketing focused on lapsed members. The Marketing General Inc.

Marketing 40

Marketing Cleveland Content Communications 40

Membership Marketing

OCTOBER 2, 2013

According to the 2013 Membership Marketing Benchmarking Report , 52% of associations offer a Student membership category. However, in speaking with membership professionals, it is not always clear that there is a defined strategy for what a Student membership is attempting to accomplish. If you build it, they will not come.

Strategy 40

Strategy Examples Marketing Communications 40

Membership Marketing

SEPTEMBER 13, 2013

If you are looking for powerful ideas and strategies to grow your organization’s membership next year, this is a program you may want to consider. and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy.

Chicago 40

Chicago Marketing DC Washington 40

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. management communications (35 percent). video email marketing (23 percent).

Video 40

Video Report Marketing Email Marketing 40

Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. Tailored content allows associations direct communication with both prospective clients and long-term members. — Silverbear (@SilverbearLtd) September 20, 2013.

Social Media 40

Social Media Content Marketing Newsletter 40

Aaron Wolowiec

DECEMBER 13, 2012

Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. You must then communicate and share this content with others. Online community. But it’s not enough to simply create content – curated or otherwise. Otherwise, why do it?

Content 100

Content Newsletter Social Media Case Study 100

Associations Now

JANUARY 9, 2014

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. There are so many ways to market yourself, but what are the ones that matter the most? There are so many ways to market yourself, but what are the ones that matter the most? Finding new leads. Keeping the ones you have.

Marketing 40

Marketing Press Release Newsletter Social Media 40

Beth Kanter

JANUARY 23, 2013

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. I always look at Michael Hoffman, CEO, See3 Communications for an answer.

Video 28

Video Survey Social Media Report 28

Membership Marketing

JANUARY 2, 2014

In this and several upcoming posts, I want to share three resolutions you may want to consider for your membership marketing program in the New Year. The basics of membership marketing are to create a plan, try new approaches, and track the results and your important membership data points.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

Video 28

Video Content Marketing Strategy 28

Associations Now

MARCH 13, 2014

Presenters at this year’s Great Ideas Conference shared several corporate campaigns and strategies that could provide lessons for associations. Content marketing is nothing new. They all shared examples and lessons from for-profit content marketing strategies. Take some lessons from the for-profit world.

Content 40

Content Marketing Massachusetts Video 40

Beth Kanter

JANUARY 14, 2013

Participants at FFL Training Doing Content Strategy Brainstorm. Holly published the 2013 version back in December, but you can never have too much of a good and incredibly useful resource!!! And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog.

Content 28

Content Strategy Social Media Tools 28

Associations Now

MAY 3, 2017

Among those, 68 percent met their fundraising goals last year, a drop of 5 percent from both 2015 and 2014, but well above the 59 percent seen in 2013. Some respondents blamed the decline on the large amount of competing messaging in the market. A multichannel strategy succeeds.

Report 55

Report Survey Strategy Communications 55

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. Responsive Design. Mobile Payment Systems.

Social Media 100

Social Media Survey Video Technology 100

Association Adviser

FEBRUARY 18, 2014

ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Meet with Business Development Director John Kilchenstein at booth 405. May 28-31, 2014. Meet with Group Publisher Tracy Tompkins.

Georgia 60

Georgia Directory California Newsletter 60

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. You may think that these cases are irrelevant.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Association Adviser

AUGUST 8, 2016

Could Snapchat, the social media messaging app used by 150 million people daily , be the key to improving your event communications? While Snapchat is still primarily a personal messaging app, an increasing number of businesses and nonprofits have begun using the app as a tool for brand marketing and communications.

Social Media 60

Social Media Video Communications Conference 60

Beth Kanter

DECEMBER 10, 2013

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. In order to help focus their online communications, I recommend every nonprofit have an editorial calendar. What is it?

Strategy 28

Strategy Content Tools Newsletter 28

GlowGlobally

JULY 3, 2013

Many US-headquartered associations have increasing ambitions to grow globally but are not clear what products or programs resonate in markets outside the US, or how their international community views the association’s value proposition. Expanding and Managing Emerging Markets through Components. Other Sessions of Note.

Products 60

Products Analysis Marketing Education 60

Associations Now

APRIL 2, 2015

That appears to be the strategy that the state of Illinois is taking as it adds six “ Safe Phone Zones ” to the Illinois Tollway in the coming weeks. You have to have engineering as well, and that’s what this is, because by creating these Safe Phone Zones it acknowledges that drivers need or want to communicate while on trips.”.

District of Columbia 40

District of Columbia Illinois Arizona Virginia 40

Beth Kanter

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. Social media marketing expert Danny Brown.

Content 28

Content Strategy Social Media Sample 28

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer.

North Carolina 60

North Carolina Tools Analysis United States 60

Associations Now

NOVEMBER 7, 2013

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email. What else is holding people back?

Video 40

Video Email Marketing Social Media Cost 40

Associations Now

AUGUST 25, 2015

The machine-to-machine communications organization is only two years old, but it’s name already was starting to feel outdated as the “Internet of Yhings” became the buzzy term of choice to describe the space. Rather than fight it, the council found room to use both terms in its name.

Maine 40

Maine Industry Communications Marketing 40