Aaron Wolowiec

DECEMBER 13, 2012

Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. You must then communicate and share this content with others. Online community. But it’s not enough to simply create content – curated or otherwise. Otherwise, why do it?

Content 100

Content Newsletter Social Media Case Study 100

Mizz Information

JULY 19, 2013

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens.

Social Media 40

Social Media Marketing Recruiting Recruitment 40

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association?

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Eric Lanke

MAY 27, 2013

But any organization that needs talented staff to design and deliver service programs needed by its constituents, must allocate the appropriate resources to recruiting and retaining that talented staff. Are you attending the 2013 ASAE Marketing, Membership and Communications Conference?

Leadership 100

Leadership Price Recruiting Recruitment 100

Membership Marketing

JULY 12, 2013

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.

Marketing 40

Marketing How To Sample Discount 40

Higher Logic

AUGUST 17, 2017

That’s up from 2013 by a whopping $20 billion. One-on-one email communication. When product information is kept up to date and customers are actively participating, your user group’s website and online community can become go-to resources for support. Recruit Top Human Capital. Frequently asked questions. Video tutorials.

Cost 134

Cost Products Innovation Team 134

SCD Group

SEPTEMBER 17, 2013

if I looked at your association’s convention program for 2013 and 2003, would I see any differences other than dates and names of speakers? At the bottom of a post about recruiting volunteers, Holly Duckworth, CAE, shared this awesome quote: “Associations fear change when they should fear staying the same.”. Think about it.

Recruiting 40

Recruiting Recruitment Conference Association Management 40

Associations Now

AUGUST 7, 2013

The best and brightest in association thought leaders shared their bold ideas on association membership at ASAE’s 2013 Annual Meeting. Attendees at ASAE’s 2013 Annual Meeting & Expo are heading home today after three days of learning and knowledge exchange. That’s a recruitment problem, not engagement.

Recruiting 40

Recruiting Recruitment Discount Content 40

Associations Now

SEPTEMBER 13, 2013

— Maddie Grant (@maddiegrant) September 13, 2013. But the internet’s boom goes back even further—to the 1969 introduction of the terminal, the first device of its kind to communicate across data networks. — edUi conference (@eduiconf) September 13, 2013. ht @eduiconf ). What links are you sharing these days?

Social Media 40

Social Media Recruiting Recruitment Project 40

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer. What is data anyway?

North Carolina 60

North Carolina Tools Analysis United States 60

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. What followed was a vibrant and useful discussion. Thank you!

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

SCD Group

OCTOBER 10, 2012

Video is rapidly becoming a major communications tool. We have found that using video in membership marketing in the areas of recruiting retention and fundraising is an extremely powerful added channel to your marketing mix. Craft & Hobby Association's Video Contest for 2013 Conference.

Video 40

Video Examples Sample Recruiting 40

Associations Live

FEBRUARY 4, 2014

Communications Networking Group Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Use Google tools: Google + , Google Reviews, Google Authorship , etc. Communicating to a Dual Audience: Members and the Public Sell the experience! From 990 changes in 2013. Third party planners save (vendors) clients time!

Review 40

Review Resources Social Media Recruiting 40

Associations Now

SEPTEMBER 25, 2013

August 2013 was its 29th consecutive month of membership growth. Some kind of recruitment and retention superjuice? August 2013 was its 29th consecutive month of membership growth. All of these have been major drivers of improved recruitment and retention in the past few years. So, what’s in the water at ACA?

Survey 40

Survey Price Recruiting Recruitment 40

Associations Now

JUNE 4, 2014

In 2013, ASAE’s CareerHQ.org listed 312 job openings for membership positions at associations, and their total word count came to just shy of 87,000. More Words From Membership Jobs Words appearing more than 100 times in membership job listings on CareerHQ.org in 2013: develop. communication. ’ How does 279 sound?

Analysis 40

Analysis Committee Recruiting Recruitment 40

Associations Now

JUNE 17, 2015

Then, two weeks ago at ASAE’s Marketing, Membership & Communications Conference (MMCC), automatic dues payments came up in two sessions I was in, once from a presenter and once from an attendee during Q&A. per month , in 2006 and had 19 percent of its professional members on the installment plan as of 2013.

Price 40

Price Case Study Cost Recruiting 40

Association Adviser

SEPTEMBER 24, 2013

Source: Association Adviser eNews and Naylor, LLC, 2013. ” Everything from the way your members pay, she said, to how you communicate with your members—being flexible will become increasingly important to your sustainability. ” Naylor’s annual Association Communications Benchmarking Report seems to bear that out.

Georgia 60

Georgia America Maryland Resources 60

Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter. ” The fax is back.

Technology 60

Technology Video Social Media Georgia 60

Association Adviser

JUNE 18, 2013

Your association can afford to continue publishing and expanding its magazine, plus other communications and events. According to the Association of Fundraising Professionals , a Naylor client, recruiting a new donor can cost up to 10 times more than keeping one. Advertisers renew their ad(s).

Directory 60

Directory Revenue Social Media Cost 60

Association Adviser

APRIL 16, 2013

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. Live Events. “That’s how we all make a living.”

Revenue 60

Revenue Georgia Social Media Maryland 60

Beth Kanter

NOVEMBER 29, 2012

Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics. Some courses, like this one for nonprofits and communications taught by my colleague Shonali Burke , often include a student project working with a nonprofit.

How To 28

How To Analysis Indiana Directory 28