Membership Marketing

SEPTEMBER 13, 2013

Establish and Communicate Membership Value. Define Awareness and Recruitment Strategies. These programs take place on Thursday, November 21, 2013, in Chicago at the Holiday Inn Chicago Mart Plaza, and on Thursday, December 5, 2013, in Alexandria, VA at the Holiday Inn & Suites. Topics include how to: 1.

Chicago 40

Chicago Marketing DC Washington 40

Membership Marketing

OCTOBER 22, 2012

The focus of the series will be on recruiting, engaging, and keeping members. My webinar is scheduled for Wednesday, January 9, 2013 at 2PM Eastern. Some of the other presentations include: • Managing Multi-Generational Communications. Member Prospecting – Fishing in the Right Ponds.

Marketing 40

Marketing Recruiting Recruitment Communications 40

SCD Group

SEPTEMBER 17, 2013

if I looked at your association’s convention program for 2013 and 2003, would I see any differences other than dates and names of speakers? At the bottom of a post about recruiting volunteers, Holly Duckworth, CAE, shared this awesome quote: “Associations fear change when they should fear staying the same.”. Think about it.

Recruiting 40

Recruiting Recruitment Conference Association Management 40

Associations Now

AUGUST 7, 2013

The best and brightest in association thought leaders shared their bold ideas on association membership at ASAE’s 2013 Annual Meeting. Attendees at ASAE’s 2013 Annual Meeting & Expo are heading home today after three days of learning and knowledge exchange. That’s a recruitment problem, not engagement.

Recruiting 40

Recruiting Recruitment Discount Content 40

Associations Now

JULY 28, 2017

Recruiting beta testers can help identify trouble spots, so long as you have enough testers—and offer them a few shiny incentives. This week, for instance, it put out a call for beta testers for an updated version of the cloud-computing certification exam it released in 2013. How do they do it?

Certificate 45

Certificate Discount Price Recruiting 45

Associations Now

AUGUST 16, 2013

The importance of using a human voice in #job ads [link] via @humanworkplace #Recruitment. — Camille Gulick (@CamilleGulickTR) August 15, 2013. Excellent communication skills required, MBA preferred, must have 10+ years experience.” — Jose Gomez (@josegomezjr) August 16, 2013. Parental Leave.

Social Media 40

Social Media Recruiting Recruitment Tips 40

Associations Now

SEPTEMBER 14, 2016

Meanwhile, executing a full-fledged membership operation is beyond the scope of a volunteer role, but member-to-member connection can be invaluable to recruitment, retention, and engagement. The member-to-member communication is so key. The member-to-member communication is so key. So, what’s the right mix?

Committee 40

Committee Recruiting Recruitment California 40

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. It was a richly rewarding experience for myself, my task force members, and the association.

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

SCD Group

OCTOBER 10, 2012

Video is rapidly becoming a major communications tool. We have found that using video in membership marketing in the areas of recruiting retention and fundraising is an extremely powerful added channel to your marketing mix. Craft & Hobby Association's Video Contest for 2013 Conference.

Video 40

Video Examples Sample Recruiting 40

Mizz Information

JULY 19, 2013

And of course, each year I read the report from the social media/community management lens. Each year, Marketing General puts out a Membership Marketing Benchmarking Report.

Social Media 40

Social Media Marketing Recruiting Recruitment 40

Associations Now

JUNE 4, 2014

In 2013, ASAE’s CareerHQ.org listed 312 job openings for membership positions at associations, and their total word count came to just shy of 87,000. More Words From Membership Jobs Words appearing more than 100 times in membership job listings on CareerHQ.org in 2013: develop. communication. ’ How does 279 sound?

Analysis 40

Analysis Committee Recruiting Recruitment 40

Beth Kanter

APRIL 8, 2014

What’s the best way to recruit and train volunteers on a Giving Day? Over the past year, we have worked closely with 19 community foundations in cities where Knight invests and gleaned insights on these issues. After processing about 66 donations per minute during their 2013 event, the website crashed at 12:30 p.m.—for

Tips 28

Tips Wichita Case Study Kansas 28

Associations Now

SEPTEMBER 25, 2013

August 2013 was its 29th consecutive month of membership growth. Some kind of recruitment and retention superjuice? August 2013 was its 29th consecutive month of membership growth. All of these have been major drivers of improved recruitment and retention in the past few years. So, what’s in the water at ACA?

Survey 40

Survey Price Recruiting Recruitment 40

Membership Marketing

JANUARY 2, 2014

When it comes to planning some groups simply do not have a documented plan in place to recruit and retain members. Here is an easy to use marketing template to put together a membership recruitment plan for your organization. Some groups do this very well, so this may be a simplistic resolution for you.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Association Adviser

JANUARY 21, 2014

In May 2013, Data Management Association President Peter Aiken told Information Management that Chief Data Officers are “ more vital than ever.” ” Some 19 percent of business leaders expect to recruit a CDO in 2014, while 17 percent foresee a CDO appointment, according to a study by Gartner.

North Carolina 60

North Carolina Tools Analysis United States 60

Associations Now

JUNE 17, 2015

Then, two weeks ago at ASAE’s Marketing, Membership & Communications Conference (MMCC), automatic dues payments came up in two sessions I was in, once from a presenter and once from an attendee during Q&A. per month , in 2006 and had 19 percent of its professional members on the installment plan as of 2013.

Price 40

Price Case Study Cost Recruiting 40

Association Adviser

SEPTEMBER 24, 2013

Source: Association Adviser eNews and Naylor, LLC, 2013. ” Everything from the way your members pay, she said, to how you communicate with your members—being flexible will become increasingly important to your sustainability. ” Naylor’s annual Association Communications Benchmarking Report seems to bear that out.

Georgia 60

Georgia America Maryland Resources 60

Associations Now

JANUARY 21, 2015

“This, I believe, is particularly critical for EVs, because they are the volunteers who are more likely to be time-poor, have less contact with an organisation or other volunteers, and may be less likely to communicate their dissatisfaction.” ” How does your association recruit and retain volunteers?

Recruiting 40

Recruiting Recruitment Team Member Engagement 40

Tom Morrison

DECEMBER 5, 2013

It''s December 2013 and every association is about to embark on a new year. One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. Well now they can.

Revenue 40

Revenue Innovation Video Survey 40

Association Adviser

JUNE 18, 2013

Your association can afford to continue publishing and expanding its magazine, plus other communications and events. According to the Association of Fundraising Professionals , a Naylor client, recruiting a new donor can cost up to 10 times more than keeping one. Advertisers renew their ad(s).

Directory 60

Directory Revenue Social Media Cost 60

Associations Now

DECEMBER 17, 2014

” Association pros, especially those of us at small-staff associations, are membership recruiters one day and meeting planners the next. There’s a saying in association management that “we wear a lot of hats.” We have a fundraiser hat on one hour and swap it for an industry spokesman hat right after that.

Kentucky 40

Kentucky Austin Texas Florida 40

Beth Kanter

NOVEMBER 29, 2012

Both my books, “ Networked Nonprofit ,” and ” Measuring the Networked Nonprofit ” has been added to the syllabus of many college courses – from nonprofit management survey courses, philanthropy, communications, measurement, and more.

How To 28

How To Analysis Indiana Directory 28

Membership Marketing

DECEMBER 19, 2013

Squeezed Marketing Budgets : During this past year, I have seen some rather large associations cut budgets for membership recruitment. Good analytics can tell you who the best candidates are to recruit, who are most likely to renew, and what strategy will produce the best membership ROI.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Aaron Wolowiec

DECEMBER 13, 2012

You must then communicate and share this content with others. Online community. When utilizing these communication channels to share content, consider these tips: Utilize a consistent learning, education or content brand. But it’s not enough to simply create content – curated or otherwise. Otherwise, why do it? Direct mail.

Content 100

Content Newsletter Social Media Case Study 100

Membership Marketing

JULY 12, 2013

In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts. The same idea applies to membership recruitment. And that is down from 20% who said that they did so last year.

Marketing 40

Marketing How To Sample Discount 40

Beth Kanter

NOVEMBER 7, 2014

In 2013, Zoe Amar and Matt Collins, digital strategy consultants for nonprofits, started the “ Social CEOs Award ” after being inspired by LinkedIn’s top 30 social CEOs list. Listen to any feedback your communications staff have about what you tweet. Social media is just another form of communication.

Social Media 28

Social Media Case Study Recruiting Recruitment 28

Associations Live

FEBRUARY 4, 2014

Communications Networking Group Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Use Google tools: Google + , Google Reviews, Google Authorship , etc. Communicating to a Dual Audience: Members and the Public Sell the experience! From 990 changes in 2013. Third party planners save (vendors) clients time!

Review 40

Review Resources Social Media Recruiting 40

Association Adviser

MAY 14, 2013

As our association benchmarking data confirms, information overload and communication clutter continues to be the Achilles’ heel of many associations. By the way, that clunky telephone handset on your desk can be used for purposes other than calling people to ask, “Did you get my email?” ” The fax is back.

Technology 60

Technology Video Social Media Georgia 60

Association Adviser

APRIL 16, 2013

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. Live Events. “That’s how we all make a living.”

Revenue 60

Revenue Georgia Social Media Maryland 60

Associations Now

SEPTEMBER 24, 2014

” NAADAC’s major symptom circa April 2013 was declining membership, Storie says. Some of the causes were outdated communications methods, stale member and prospect data, and complacency in customer service. And, here’s how we know we’ve done it. And the document that was created … was our roadmap.”

System 40

System United States Course Process 40

Associations Now

SEPTEMBER 13, 2013

— Maddie Grant (@maddiegrant) September 13, 2013. But the internet’s boom goes back even further—to the 1969 introduction of the terminal, the first device of its kind to communicate across data networks. — edUi conference (@eduiconf) September 13, 2013. ht @eduiconf ). What links are you sharing these days?

Social Media 40

Social Media Recruiting Recruitment Project 40

Beth Kanter

JUNE 2, 2015

Their primary communications method is text and that lends itself to templates. Only 150 people came to the event and while it was a great experience, it didn’t recruit new members. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago. Million members who are young people.

El Paso 28

El Paso Examples Analysis Chicago 28

Spark Consulting

APRIL 21, 2015

While you’re in transition, test procedures, technology, communications channels, etc., The 2013 Volunteer Canada Volunteer Recognition Study showed that for 80% of volunteers, the most effective recognition was hearing about how their work has made a difference. Doing this trumps any “gift.” So how do you make the transition?

millennials 150

millennials Committee Project Recruiting 150