Association Adviser

FEBRUARY 15, 2013

B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. March 6-9, 2013.

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Georgia Directory Newsletter Conference 60

Association Adviser

SEPTEMBER 24, 2013

October 1-3, 2013. AENC Marketing & Communications Conference. November 6-8, 2013. New England Society of Association Executives Technology Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. NRWA’s 16th Annual Conference (H2O-XPO).

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Louisiana Tennessee Directory Newsletter 60

Association Adviser

OCTOBER 15, 2013

AENC Marketing & Communications Conference. November 6-8, 2013. New England Society of Association Executives Technology Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. You can choose courage or you can choose comfort, but you can’t have both.

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Directory Virginia Newsletter Revenue 60

Association Adviser

MAY 14, 2013

In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. How To Use Big Data For Marketing Without Being Creepy [link]. May 29-31, 2013. June 4-5, 2013.

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Georgia Directory Newsletter Leadership 60

Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

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Team Marketing California Survey 60

Spark Consulting

MAY 29, 2013

The 2013 Social Media Marketing Report is out. People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. Is SEO giving way to inbound marketing ? (Of Is Big Data the end of market research ? Among the top 10 findings?

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Social Media Innovation Review Technology 150

Slice-Works

JULY 18, 2013

Our Sales Coach takes a pretty hard line—any business that doesn’t have a sales strategy is pretty much dead in the water. So if you’re in the B2B category of business, here’s an interesting statistic for you: according to the Content Marketing Institute’s recent 2013 Benchmarks, Budget, [.].

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Content Strategy Marketing Tips 28

Potomac Core

MARCH 4, 2019

Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. Members Hire Tomorrow’s Associations because they have no other choice.

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Industry Team Products Report 144

Blue Sky eLearn

JULY 31, 2018

The internet and technology boom in the late 1990s and early 2000s were the major factors that drove the economy. I believe this is because the internet and evolutions of technology have created new desirable skill sets sought after by employers that you do not necessarily need a four-year college degree to acquire. .

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millennials Certificate Education Technology 174

Associations Now

APRIL 23, 2013

This year’s paidContent Live 2013 was no exception, with many noting just a handful of women on panels, including Alejandra Owens, the managing editor of AARP’s blog. This year’s paidContent Live conference, run by GigaOM , was as much a technology conference as one about monetizing content on the internet.

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Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. Technology cuts both ways. You just have to be ready to catch the wave when the wave comes.

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Technology Video Social Media Georgia 60

Associations Now

AUGUST 31, 2016

It’s a “a single layer of carbon atoms that are bonded together in a repeating pattern of hexagons” and, as Gigaom put it in 2013 , “could be the next silicon.” Barkan didn’t either when he first read about it in 2013. So, to grow The Graphene Council, he pursued a LinkedIn-only strategy.

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Recruiting Recruitment Strategy Newsletter 57

Eric Lanke

FEBRUARY 12, 2018

Connected Industry, how does that impact fluid power technologies? 1) Globalization of demand, consumption and production; (2) Impact of adjacent competing technologies upon fluid power products/producers. 1) Globalization of demand and consumption; (2) Merging of technologies. (1) Industry 4.0/Connected 1) Industry 4.0

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Analysis Survey Technology Industry 100

Associations Now

JUNE 11, 2013

Technology was a persistent theme during ASAE’s 2013 Marketing, Membership & Communications Conference last week. For associations, technology is simply a means to an end. I was struck by this last week during ASAE’s 2013 Marketing, Membership & Communications Conference. Ok #mmccon ?

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Technology Communications Conference Committee 40

Membership Marketing

APRIL 17, 2013

As we deploy new and exciting marketing channels, it is often good to step back to be sure that we are covering the basics. In the April issue of Marketing Advents , Mills wrote an article titled, Direct Mail: The Foundation for Marketing Success. Marketing Channels' What’s the bottom line?

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Slice-Works

MARCH 6, 2014

All of the above designations are appropriate—they were born on the cusp of the 21st century (1977-1995); they are glued to their cell phones when not otherwise engaged; they are the next demographic to follow Gen X; and they have grown up with technology as a standard element of their environment. What they want is technology freedom.

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millennials Technology Marketing Communications 28

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. video email marketing (23 percent). Who’s paying for online video production?

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Video Report Marketing Email Marketing 40

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

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Video Content Marketing Strategy 28

Associations Now

APRIL 25, 2013

But according to a recent study by the Exhibit and Event Marketers Association (E2MA) and the Chief Marketing Officer (CMO) Council, at least one side is having trouble measuring that value—the marketers. Measuring things out: How can marketers help show the value proposition? Emerging technology.

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Report Marketing Technology Survey 40

Associations Now

MARCH 13, 2014

Presenters at this year’s Great Ideas Conference shared several corporate campaigns and strategies that could provide lessons for associations. Content marketing is nothing new. They all shared examples and lessons from for-profit content marketing strategies. Take some lessons from the for-profit world.

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Content Marketing Massachusetts Video 40

.orgSource

FEBRUARY 21, 2023

The objective is to arrive at actionable strategies for strengthening those relationships. However, technology is a ruthless editor and could easily force a rewrite. In 2013, CEO Reed Hastings committed to moving from being a content distributor to becoming the creator of award-winning productions.

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Revenue Guidelines Review Education 88

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. Responsive Design.

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Social Media Survey Video Technology 100

Velvet Chainsaw

MARCH 27, 2014

Millennials are angry, vocal and hungry for social change says Nancy Lublin , CEO of dosomething.org and Umair Haque , director of Havas Media Labs in a September 2013 Fast Company article. You’re listening to your target market and your target market cares. Fast Company’s Innovation Uncensored Conference 2013.

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millennials Conference Strategy Social Media 40

YourMembership

FEBRUARY 8, 2013

Well, things are changing: the economy, technology, social media tools and paradigms for using them, generation shifts. Here are three fail-safe strategies that are guaranteed to kill your general sessions and create the walking dead! 10) What Not to Do With Your Online Presence in 2013 by Tara Banda.

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GlowGlobally

MARCH 31, 2014

This article was developed from a presentation made by Ajay Bhojwani, deputy managing director MCI Middle East at the CESSE Annual Meeting in 2013. For US associations, finding ways to build and grow chapters and components in emerging markets will play an important role in defining locally relevant member value. .

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Case Study Marketing Project Metro 60

Aaron Wolowiec

JUNE 25, 2013

And thus the exciting firsts of ORGPRO 2013 , which will be held from July 8 to July 10 at the Radisson Plaza Hotel at Kalamazoo Center. And the same goes for attending the 2013 ASAE Annual Meeting and Exposition , which will be held from Aug. 6 at the Georgia World Congress Center in Atlanta.

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Georgia Atlanta Michigan Social Media 100

Associations Now

FEBRUARY 4, 2014

It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession. A newly published survey reveals several issues, including membership growth, facing associations in 2014. How do associations plan to tackle these issues?

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Survey DC Revenue Report 40

Associations Now

MAY 13, 2019

Perhaps I was a little early on the draw when I first wrote about the FIDO Alliance in 2013, complete with headline “ Is Now the Time to Move Past Password-Based Security? ” User habits and market forces will make the password a novelty, but it’ll still be a supported novelty for a long time,” McDowell told the website.

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Certificate Tools Course Marketing 72

Beth Kanter

SEPTEMBER 20, 2013

Nonprofit technology professionals know how to converts laughs to donations and devoted an entire session to sharing tips, techniques, and examples during a NTEN conference. Bruce Wayne (@BruceWayneFdn) September 19, 2013. PaulSchmitz1 @nonprofittimes — NONPROFIT HULK (@NONPROFITHULK) August 1, 2013. Sorry, Forrest.

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Examples Content Strategy Social Media 28

GlowGlobally

AUGUST 19, 2015

Since 2001, emerging markets have become the world’s economic engine. As companies fiercely compete for market share, professional and trade associations are also seeking to penetrate these rapidly growing economies, with many looking to build and grow chapters by defining locally relevant member value. This article was written by Ms.

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Class Marketing Social Media Maine 60

Associations Now

FEBRUARY 2, 2016

That’s according to Smooth the Path ‘s Amanda Kaiser , who offers a set of strategies that should be kept in mind when keeping an eye on the association’s future. Instability in the association industry, coupled with tight budgets and constant changes brought on by new technology, creates uncertainty.

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Library Social Media Innovation Strategy 40

Associations Now

DECEMBER 17, 2013

Plus: the real deal behind the modern-day marketer. — Dave Lutz (@VelChain) December 17, 2013. How I Learned to Stop Worrying and Love Marketing [link] #contentmarketing #npmarketing @kivilm. entura (@venturajm) December 16, 2013. Marketing matters: Technological changes have driven a shift in marketing strategies.

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Associations Now

SEPTEMBER 13, 2013

— Maddie Grant (@maddiegrant) September 13, 2013. to Myspace, Facebook, YouTube, and Twitter, these technologies have unleashed extraordinary capabilities for web collaboration. — edUi conference (@eduiconf) September 13, 2013. More details in today’s Social Media Roundup: Ripens with age. Are you in the loop?

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Social Media Recruiting Recruitment Project 40

Leading Learning

MAY 22, 2022

And it seems inevitable that Facebook will rock this market at some point. Given this shift, it’s worth considering what some of the Big Learning companies seem to know and do that could be worth emulating – and, crucially, that it seems possible for the average association or other market-facing learning business to emulate.

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Mooc Course Video Education 72

Associations Now

JUNE 26, 2015

And now a new report sheds more light on how leisure travel technology is changing business traveler expectations. As the pace of technological change is accelerating, so is market readiness for new ways of buying, managing, and experiencing travel. Customization. Sharing economy. Two of the most well-known: Airbnb and Uber.

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Press Release Report Technology millennials 40

Associations Now

MAY 14, 2013

Apply these ideas from The Atlantic’s New York Ideas Conference to your social media strategy. — Bay Stage Lighting (@BayStageLight) May 14, 2013. The marketing and technology industries have their own ideas about how consumers think and what they want. — AstoundingEvents (@AstoundingEvent) May 14, 2013.

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Social Media New York Conference Education 40

Associations Now

DECEMBER 4, 2015

And the latest to enter the fray is the International Association of Exhibitions and Events (IAEE), which released an updated version of its 2013 white paper, Future Trends Impacting the Exhibitions and Events Industry , earlier this week. Friedman, chair of IAEE’s Future Trends Task Force and president of Time & Place Strategies, Inc.,

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Organization Analysis Education Industry 40