Associations Now

DECEMBER 18, 2013

Leadership teams in big organizations must adjust their approach to tackling issues that inhibit innovation. Reassess the mess and create a more structured environment to stimulate innovation. An innovation initiator’s tips and more, in today’s Social Media Roundup. Never Too Late To Innovate. ht @ John_Brooker ).

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Aaron Wolowiec

MARCH 4, 2014

Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries. We worked together to develop the myLounge concept for ORGPRO in 2013 and have since facilitated a number of presentations together. Some may say we’re kindred spirits.

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Associations Now

APRIL 23, 2013

This year’s paidContent Live 2013 was no exception, with many noting just a handful of women on panels, including Alejandra Owens, the managing editor of AARP’s blog. — Ernie Smith (@ShortFormErnie) April 17, 2013.@ — Ernie Smith (@ShortFormErnie) April 17, 2013. The company iterates fast.

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Associations Now

JULY 26, 2016

Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience, has a significant ROI potential if done well, but it can be difficult to get started. Check out some tips for trying out the strategy for your association. That’s where influencer marketing comes into play.

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.orgSource

FEBRUARY 21, 2023

The objective is to arrive at actionable strategies for strengthening those relationships. On the other hand, if innovation presents exciting new opportunities, that is another compelling reason to expand your purpose to meet the moment. Open Windows In July 2020,orgSource surveyed approximately 300 association executives.

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Principled Innovation

APRIL 2, 2013

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. Even so-called non-dues revenue streams are not the answer, as they too rely almost entirely on buyers from within “the member market.” The problem for associations is that the member market does not really exist.

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Principled Innovation

MARCH 25, 2013

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. Unfortunately, this effort can only go so far, as securing increasingly limited and targeted third-party marketing dollars becomes a more competitive endeavor.

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Velvet Chainsaw

MARCH 27, 2014

Millennials are angry, vocal and hungry for social change says Nancy Lublin , CEO of dosomething.org and Umair Haque , director of Havas Media Labs in a September 2013 Fast Company article. You’re listening to your target market and your target market cares. Fast Company’s Innovation Uncensored Conference 2013.

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Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. So as 2013 comes to a close and you plan for 2014, will you incorporate mobile technology into your communication plan?

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Mizz Information

JUNE 12, 2019

actually, I did go down that rabbit hole back in 2013, come to think about it. Advanced Strategies Enable Success. Community outcomes can be connected to complex business objectives like innovation, culture change and customer retention.” Key SOCM Findings and How They Relate to Associations. Why this matters to associations.

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Associations Now

FEBRUARY 2, 2016

That’s according to Smooth the Path ‘s Amanda Kaiser , who offers a set of strategies that should be kept in mind when keeping an eye on the association’s future. She notes that all members have problems, and associations prove their value when the benefits and innovations they offer provide solutions.

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Association Success

NOVEMBER 23, 2017

How I adopted the innovative start-up strategy for the benefit of my association. I first read The Lean Startup by Eric Ries in 2013. We created a simple report based on this information and circulated it in an email marketing campaign to people who were set to take the test in the following months. The rest will follow.

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Velvet Chainsaw

SEPTEMBER 3, 2013

For the past nine years, Wendy has served as the Vice President, Marketing and Member Services for the National Association of College Stores (NACS). Wendy will be charged with innovating and developing our recommendations in these two areas with a laser focus on improving the attendee experience.

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Associations Now

MAY 10, 2017

It’s a strategy associations can learn from. It was a sobering moment,” Espey said in an interview last week after his keynote session at ASAE’s Marketing, Membership & Communications Conference (MMCC). As a brand, you have to be constantly reengaging and innovating to serve your most loyal customers,” Espey says.

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Associations Now

FEBRUARY 4, 2014

It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession. This pressing issue is confirmed by plans to find innovative ways to deliver programs and services—clear paths to increasing membership and revenues,” according to the report. “In

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Associations Now

DECEMBER 17, 2013

Plus: the real deal behind the modern-day marketer. — Dave Lutz (@VelChain) December 17, 2013. How I Learned to Stop Worrying and Love Marketing [link] #contentmarketing #npmarketing @kivilm. entura (@venturajm) December 16, 2013. Marketing matters: Technological changes have driven a shift in marketing strategies.

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Associations Now

AUGUST 27, 2013

These Barriers Keep You From Conference Innovation by @JeffHurt [link] #pcma #assnchat. — Dave Lutz (@VelChain) August 27, 2013. Hurt says that today, conferences must focus on building a stronger consumer experience—and outdated strategies are barriers to that happening. How do you keep people interested? ht @ VelChain ).

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GlowGlobally

AUGUST 19, 2015

Since 2001, emerging markets have become the world’s economic engine. As companies fiercely compete for market share, professional and trade associations are also seeking to penetrate these rapidly growing economies, with many looking to build and grow chapters by defining locally relevant member value. This article was written by Ms.

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Mizz Information

JUNE 12, 2019

actually, I did go down that rabbit hole back in 2013, come to think about it. Advanced Strategies Enable Success. Community outcomes can be connected to complex business objectives like innovation, culture change and customer retention.” Key SOCM Findings and How They Relate to Associations. Why this matters to associations.

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Association Adviser

DECEMBER 17, 2013

What surprised us most in 2013? ” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. Re-thinking membership. Measuring social media.

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Association Adviser

SEPTEMBER 21, 2016

Whether you need to adapt to a changing market, innovate your programs, engage new volunteers or develop new activities to advance your mission, your success requires changing the mindsets and behaviors of your team. It is a part of the Texas Society of Association Executives’ CEO Strategies series sponsored by the Fort Worth CVB.

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Velvet Chainsaw

NOVEMBER 8, 2013

But you might need to change some old habits, including: Leading with a one-size-fits-all sponsorship menu or proposal before understanding the brand or company’s marketing objectives and target market. Selling lots of low-priced visibility options instead of embracing a strategy of fewer, bigger sponsorships.

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SCD Group

DECEMBER 2, 2013

The national survey was conducted online by Harris Interactive© from August 13 to September 6, 2013, and included a representative sample of 2,134 workers across industries and company sizes who graduated from college. Mobile Strategy for Small Businesses By Bridget Randolph via MOZ blog This article is written for small businesses.

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Velvet Chainsaw

AUGUST 21, 2013

How do these two mindsets influence the way conferences are designed and the way marketing messages are crafted to encourage individuals to attend? For that reason, applying the Promotion/Prevention concept as a framework can help in your conference design and attendee-acquisition strategy. Thinking broadly: 1.

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Associations Now

MARCH 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. Despite its growing popularity among respondents, 89 percent reported not having a strategy for this type of recruitment.

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Association Adviser

AUGUST 27, 2013

Cain, a former corporate lawyer and negotiations consultant who delivered the opening keynote presentation at the ASAE 2013 Annual Meeting & Expo in Atlanta, said that American business and American culture—even parents of young American children—tend to value extroverted personalities more than introverted personalities. Innovation.

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Velvet Chainsaw

OCTOBER 14, 2013

Seth Godin has tremendous influence, particularly in marketing, publishing and entrepreneurial circles. If you don’t provide a drip by drip conference content strategy. That’s where a post-conference drip-content strategy helps. Adapted from Donna’s Meeting Innovation post on Cvent’s Event Planning blog.

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Associations Now

AUGUST 9, 2013

Now fast forward to today: AGC’s March 2013 expo generated $183,000 in net revenue for the association. AGC’s Chief Marketing Strategist Jeff Wilson and Patrick Wilson, president of The Profitable Association, Inc., shared the turnaround story earlier this week at ASAE’s 2013 Annual Meeting & Expo.

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Associations Now

APRIL 27, 2016

“Essentially what we’re doing strategically with this whole concept around Plantae is we are separating the strategy around how we engage and grow our audience,” says Susan Cato, director of digital strategy and member services at ASPB. ASPB decided the traditional approach wasn’t going to work anymore.

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Associations Now

MAY 30, 2014

The one-day meeting brings together association and independent event executives to discuss meetings and tradeshow strategy with their peers and hear from those inside and outside the meetings space about trends affecting the industry. Our strategy was to embrace this disruption.”. Maintain Your Relevance. ” Loggia said.

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Velvet Chainsaw

DECEMBER 4, 2013

Instead the organization should amplify information people need to learn to have accelerated innovation and responsive performance at work, regardless of the format or origin. The education programming should assist people to develop strategies to improve their performance which ultimately results in greater engagement.

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Associations Now

JUNE 25, 2014

A discussion at last week’s ASAE Marketing, Membership & Communications Conference raised this concern, at least indirectly, as several association professionals weighed in on the impact of new or re-envisioned membership models. and Jeff De Cagna, FASAE, chief strategist and founder of Principled Innovation.

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Velvet Chainsaw

FEBRUARY 25, 2014

Organizations are craving innovative session formats and presenters who make education more participatory through improved facilitation versus the lecture. Some seek planned audience engagement strategies in their call for proposals (CFP). Some think providing more time for Q&A works but it rarely leads to improved learning.

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Associations Now

JULY 6, 2016

If the top membership priority at your association is growth, you might look at an organization with a long history of 90 percent market share and wonder what they do all day. Some work better than others, Hijar says, but “innovation is always encouraged.” and Canadian cardiology training programs with an online form.

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Association Adviser

DECEMBER 6, 2018

As the Chief Innovation and Information Officer for NCARB, Ortiz de Zarate has relied upon agile and lean startup methodologies to project manage big changes to the processes NCARB uses to certify current and future architects. I started at NCARB in 2007 but didn’t learn about lean startup methodology until 2013. What is it?

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Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter.

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ChatterBachs

MARCH 15, 2013

I had the privilege of attending the ASAE Great Ideas Conference in Colorado Springs at The Broadmoor March 10-12, 2013. Helping Your Association’s Innovators, and Generating Non-Dues Revenue, Jeff Glassie, Whitney Kulesz. The best marketing tool you have? Innovation in a Box , Rick Johnston and Becky Granger.

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