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Marriott’s $52M Data Breach Settlement, Lessons for Association Leaders

AssociationChat

Beyond immediate financial penalties, the reputational damage and loss of member trust could have long-lasting implications for membership retention and recruitment. This delay in detection and subsequent three-month wait before public disclosure raises essential questions about incident response protocols and transparency obligations.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. We recently published a case study featuring Ewald Consulting , one of the largest AMC’s we work with at YM. Please take a moment and download this case study.

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Association Brain Food: 10.6.23

Reid All About it

Another take on the young professional recruitment challenge comes from James Young of Product Community. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Next gen membership #2. The organization’s outgoing treasurer describes the financial situation as “dire.”

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Inbound Marketing’s Potential for Membership

Associations Now

And a recent case study on the American Association of Sleep Technologists from inbound platform HubSpot shows how a content marketing approach can lead to membership growth, to the tune of a 12 percent increase in one year. If they’re so good at content, though, why not? Use an inbound marketing platform.

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New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth Kanter

From GiveMN Case Study - Click for Case Study. What’s the best way to recruit and train volunteers on a Giving Day? We’ve added a case study on GiveMN’s response , in addition to a Crisis Planning section. This learning approach has two ways to capture knowledge.

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Auto-Renewal and Monthly Payments: The Perfect Mix?

Associations Now

In the other instance when auto-renewal came up during a Learning Lab, Tony Rossell, senior VP at Marketing General, reminded me about a case study on the American Occupational Therapy Association from Associations Now Plus in 2013 [login required]. (Though, if you’re quick with math, you’ll note that $12.95

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Associations and the Vision Thing

YourMembership

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. But back to that BHAG.