Remove 2014 Remove Innovation Remove Marketing Remove millennials
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Members Hire Strategic Solutions

Potomac Core

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Millennial’s as key to club workforce.

DC 232
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Game Plan 2014: Seeing Around the Corners

Association Adviser

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. ” Stern said the associations need to do a better job of connecting with Millennials.

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Muscular Dystrophy Association Unveils New Brand, New Mantra

Associations Now

But in 2014 MDA held its last telethon. While the event “served us very well in building a brand and driving engagement,” there was a need to innovate the brand and set it apart from other nonprofits, Executive Vice President and Chief Communications and Marketing Officer Steve Ford told Associations Now.

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The Technological Divide: Leap or Fall?

Association Adviser

Marketers and demographers have defined these issues. Gen Y or Millennials. Copyright 2014 Hubler for Business Families. ” Gen Y/millennials grew up with computers, cellphones, iPads and notebooks, and they expect tech companies to innovate even more than they already do. .” ” Traditionalists.

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Apples and Oranges: Why Counting Members Isn’t Always Useful

Associations Now

A discussion at last week’s ASAE Marketing, Membership & Communications Conference raised this concern, at least indirectly, as several association professionals weighed in on the impact of new or re-envisioned membership models. and Jeff De Cagna, FASAE, chief strategist and founder of Principled Innovation.

Price 40
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Better Listening, Better Leadership

Associations Now

Early 2014, for me, is overstuffed with new leadership and management challenges. ” Because managing those different types of personalities and doing right by them is so important to me now, I’ve been reading Adam Bryant’s new book, Quick and Nimble: Lessons From Leading CEOs on How to Create a Culture of Innovation.

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Interview: The Fusion of Technology, Data, and Regulations in Commercial Real Estate with Chris Atkinson

AvidXchange: Association Management

In his tenure, StrikeIron averaged 68% CAGR and significant product innovation. The 440% revenue growth from 2011 to mid-2014 led to StrikeIron’s successful acquisition by Informatica. Volatile global markets have led to continued low interest rates. Software continues to eat the world. Real Estate can no longer hold out.