Higher Logic

FEBRUARY 19, 2019

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. If you’re worrying about member retention, the first place to start is to find out how you’re doing on paper. Step #3: Check How Many Members You Recruited.

Recruiting 212

Recruiting Recruitment Class Maine 212

Reid All About it

OCTOBER 6, 2023

Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Content marketing. Next gen membership #2.

Revenue 259

Revenue Certificate Tools Innovation 259

Associations Now

FEBRUARY 17, 2016

Do the math: If 43 percent of associations have membership staff and 5 percent (at most) outsource membership work, that leaves more than half (52 percent) where membership functions such as recruitment, retention, engagement, and customer service are distributed among other staff.

Recruiting 40

Recruiting Recruitment Report Strategy 40

Associations Now

JUNE 1, 2016

At the American Chiropractic Association, first-year members were an obvious group of at-risk members (less likely than most to renew), but ACA analyzed multiple member segments and found that, curiously, members passing the 10-year mark were also slipping in their renewal rates. Tap into member energy.

Recruiting 40

Recruiting Recruitment Report Course 40