Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent agree); member recruitment (10.8 That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Associations Now

APRIL 22, 2014

Find out how they could be erased with cash in today’s Social Media Roundup: Paying to Avoid Irritation. — Poynter (@Poynter) April 22, 2014. ” Should your members not have to deal with ads in the newsletters you send out? — ViewOnAssociations (@ViewOnAssocs) April 22, 2014.

Social Media 40

Social Media Newsletter Recruiting Recruitment 40

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Social media/community. How to retain members and recruit new members for the future. How to create and drive engagement with a social networking strategy that includes an integrated online community.

Case Study 150

Case Study Arizona Social Media Revenue 150

SCD Group

NOVEMBER 11, 2014

One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. Your brilliant appeal probably did not break through the clutter of your recipient’s inbox (whether that is a snail mail box, social media or email. The call to action grabs the recipient.

Newsletter 40

Newsletter Social Media Recruiting Recruitment 40

Associations Now

DECEMBER 9, 2013

4 The average number of social media presences used by nonprofits, according to the study. Facebook is by far the most popular social network with nonprofits, with 91 percent of respondents having a presence there. But when it works, it really works: 71 percent of the most effective marketers rated web articles as effective.

Content 40

Content Marketing Social Media Newsletter 40

Associations Now

SEPTEMBER 28, 2016

Martin says typical association content—magazines, newsletters, whitepapers, research reports, and however those are sliced and diced for social media—only gets people to the top of the marketing funnel. If they’re so good at content, though, why not?

Case Study 40

Case Study eBook Content Social Media 40