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Where are the YPs?

Spark Consulting

The fact of the matter is that GenerationX, currently in their prime career and, thus, association membership target, years, is a smaller cohort than the retiring Baby Boomers and up and coming Millennials. We own non-college certification and credentialing. We know how to educate non-traditional students in non-traditional settings.

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What will 2016 bring for associations?

Aaron Wolowiec

The demand for knowledge will continue to grow this year, specifically the focus on certification programs. In fact, Abila predicts certification revenue will surpass membership revenue in 2016. For many members, certification has greater perceived value and affords a significant career edge that mere membership can’t provide. “For

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Association Brain Food Weekly: 9.30.16

Reid All About it

After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Why not dream big or dream differently—that’s how to design your own future. Leveraging the Millennial Generation in your Workplace.

Maryland 150
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Solutions for Your Membership Conundrum

Association Adviser

We don’t very often give millennials the mic and ask them directly, ‘what’s important to you in life?’” Certifications. Tactics for engaging millennials. Re-branding isn’t the only way to connect with millennials. See our 2016 Corner Office roundtable for more about connecting with millennials. And guess what?