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Why Your Association Shouldn’t Ignore Direct Mail

Associations Now

Direct mail often doesn’t get the respect it deserves these days, but it’s a significantly more effective medium than digital tools like email or social media. But that doesn’t mean direct mail doesn’t have an impact—or that you should discount its value given the right context.

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4 Ways to Use Nostalgia to Grab Your Customers’ or Members’ Attention

Socious

June 10, 2015. Here are a few suggestions on how you can evoke memories and build connections using nostalgia: Method #1) Post Nostalgic Images or Quizzes on Social Media. Another interesting way to use retro references is to discount an event ticket or another item back to ‘80’s pricing (if that’s your theme) for a flash sale.

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Tuesday Buzz: Poynter Enters the Membership Space

Associations Now

Growing to encompass traditional media such as newspapers and broadcast journalism, the organization has become an educational leader for online reporting and social media best practices. — Bill Sheridan (@BillSheridan) October 20, 2015. AICPAGC15 pic.twitter.com/Tayr3cMLFG.

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Wednesday Buzz: A Prime News Deal

Associations Now

After the free trial period, Prime members will be able to purchase subscriptions to the newspaper for a monthly rate of $3.99, a 60 percent discount off the usual retail price. — Twitter Government (@gov) September 15, 2015. Tweet of the Day. tOxZ9RjBie pic.twitter.com/O9ruTcYGXw. that will let users donate to U.S.

Chicago 40
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Wednesday Buzz: A Prime News Deal

Associations Now

After the free trial period, Prime members will be able to purchase subscriptions to the newspaper for a monthly rate of $3.99, a 60 percent discount off the usual retail price. — Twitter Government (@gov) September 15, 2015. Tweet of the Day. tOxZ9RjBie pic.twitter.com/O9ruTcYGXw. that will let users donate to U.S.

Chicago 40
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Wednesday Buzz: Resurrecting One of Bowling’s Biggest Events

Associations Now

Days after announcing it was canceling a high-profile bowling tournament for the second year in a row, a bowling association had a change of heart—thanks in part to social media. The American Occupational Therapy Association’s social media guru, Maggie McGary, is bullish on Pinterest’s new ads.

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It’s Never Too Late to Catch Up

Associations Now

Starting a direct competitor to Amazon might sound like a fool’s gamble in 2015, but Jet.com has succeeded in building momentum quickly. Vox Media, likewise, has found new variations on common themes. As the upstart proves, even late movers with tech initiatives can make up lost ground.

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