Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Association Adviser

FEBRUARY 6, 2019

Timberlake Membership Software became Timberlake AMS Solutions after Naylor acquired the company in early 2015. Naylor entered the association management software space by acquiring Timberlake in January 2015. The Naylor Marketplace was introduced in 2017.

Directory 97

Directory Software Virginia Email Marketing 97

Association Adviser

OCTOBER 13, 2016

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. This struggle may be related to lack of measuring and recording reader engagement.

Communications 60

Communications Revenue Social Media Survey 60

Associations Now

JUNE 14, 2017

In 2016, associations kicked up their email game, sending 12.3 percent compared with 36 percent in 2015), according to the 2017 Association Email Marketing Benchmark Report by Informz. In a world awash in email, groups using marketing automation saw higher engagement, according to the report.

Email Marketing 49

Email Marketing Report Revenue Marketing 49

Associations Now

MARCH 27, 2015

— Marc Benioff (@Benioff) March 26, 2015. On Thursday, the company’s CEO, Mark Benioff, announced that Salesforce would cancel all of its programs in the state of Indiana—a significant move, considering that one of its highest profile acquisitions, the email marketing platform ExactTarget , is based in Indianapolis.

Indiana 40

Indiana Indianapolis San Francisco Georgia 40

Reid All About it

FEBRUARY 15, 2019

Top Ways to Skyrocket Revenue in 2019 and Beyond. Learn about the top 5 ways to generate non-dues revenue, pitfalls to avoid when executing these strategies, and how to increase membership while meeting modern member expectations. Organizer: Talisa Thomas-Hall, ACS ALB, VC4, THE ASSOCIATION WHISPERER. Thu 2/21 at 1 p.m. –

Social Media 170

Social Media DC System Technology 170

Reid All About it

JUNE 17, 2016

Learn how to amp up your digital fundraising appeals and increase donations with power targeting and superior emails. By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. – Key Findings from the 2016 Association Email Marketing Benchmark Report.

LMS 150

LMS Raleigh Content millennials 150