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Find More Meaning in Your Metrics

Associations Now

” Mayor and McCrimons, president of Philanthropy Works, shared these ideas with attendees at the 2015 ASAE Marketing, Membership & Communications Conference in June, in a Learning Lab titled “Memberball: Increasing Member Engagement and Satisfaction Through Innovative Data Analysis.” You get the idea.

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Opt-Out, Not Opt-In: California Passes Tough Kill-Switch Law

Associations Now

While it’s not the first such measure— Minnesota beat California to the punch by a few months—the crucial difference is that this legislation requires the technology to be turned on as the default setting. It doesn’t apply to tablets and laptops. Industry Pushback.