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Embrace the Future: How Associations Are Thriving in 2024

Association Freak

Reading Time: 4 minutes Association Management Trends 2024 In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. These AI-driven approaches allow for highly targeted and effective marketing campaigns.

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2024 Association Outlook: Embrace the Change

Association Freak

Reading Time: 4 minutes In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

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Rams Move Could Bring More Meetings to Los Angeles

Associations Now

When the Rams move to Los Angeles for the 2016 season, the NFL team’s fans may not be the only visitors coming to town. Such a venue also could provide the board’s team with a new marketing opportunity to target organizations that have not held meetings in the city before.