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Changes in Membership Management Software that Could Impact How You Run Your Association

Socious

Get Your Free Membership Management Software Buyer's Guide. These experiences carry over to their membership expectations and, as a result, the tools you need to manage membership. The Evolution of Membership Management Software. 4 Major Changes to the Membership Software Landscape.

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Consider flipping the membership equation.

YourMembership

Thinking different about member retention + recruitment. The following original article was first published online on September 13, 2016 by John Wiley & Sons and then appeared on page 6 of the October 2016 edition of The Membership Management Report, a monthly journal published by Wiley for the association industry.

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The Visual Shift: The Ultimate Guide to Video Marketing for Associations

MemberClicks

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Video content has been growing in popularity. That number has now jumped to 91%. Click here.

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Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. I read about NIGP’s “HR arm” in a thread in ASAE Collaborate’s Executive Management Section (see message #13).

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Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. I read about NIGP’s “HR arm” in a thread in ASAE Collaborate’s Executive Management Section (see message #13).

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Get Members’ Attention With Their Own Data

Associations Now

One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging. But the message was more than just “Hey, join our councils,” says Natalie Sherry, MSIMC, CUDE, membership manager for CUNA councils. What do people care about most? Themselves.

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The Membership Manager’s Wish List

Associations Now

’Tis the season of giving and receiving, and we know that association membership managers have more than sweaters and ties on their wish lists this year. One thing we know about membership professionals is that they’re a rare breed inside associations. What other items are on your membership wish list this year?