Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Learn more below.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry.

Revenue 69

Revenue Survey Communications Newsletter 69

Socious

NOVEMBER 17, 2016

According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. To help associations capitalize on these recruiting methods, top membership management software now includes marketing and email tools.

Membership Management 100

Membership Management Software Directory Library 100

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Since the implementation of ASU 2016-14 many nonprofits that did not previously have to present a statement of functional expense are required to.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Learn some tips on how to leverage your email marketing tools and create extra revenue at your association. 1 CAE credit.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Learn some tips on how to leverage your email marketing tools and create extra revenue at your association. 1 CAE credit.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150