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Membership 101: Effective Renewal Cycles

Spark Consulting

What resources can we enlist? The annual Marketing General Membership Marketing Benchmarking Report for 2017 lists an average renewal rate of 77% in professional societies and 88% in trade associations. “I waited to renew last year, and they offered me (extra months, a gift, a discount). Speaking of… Resources.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. million open jobs in this country and only 98,000 were added in March 2017. Recipients can display these badges on social media, websites, email signatures and online resumes.

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Friday Buzz: When Email Goes Wrong

Associations Now

Another association once sent an email with an incorrect discount code. MBA,CMP,DES (@blalockt) May 5, 2017. Try not to take their rudeness personally, says online career resource The Muse. When it discovered the error, it corrected the issue by creating a new code on its end to match the one the members received.

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Friday Buzz: Adding Extra Value to Education

Associations Now

Start with adding pre-course resources. WBT Systems also suggests inviting guest instructors, providing class discounts, giving students exclusive access to experts, and providing deep-dive options into course material. — Entrepreneur (@Entrepreneur) June 16, 2017. Taking a Break. And it begins with actually being absent.

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How Mobile Event Apps Make Your Event Greener

Expo Logic

With an event app, you eliminate this cumbersome and resource-intensive check-in process. Instead of using paper-based name badges, guests receive a unique QR code on the app containing all relevant personal information, such as their name, company, title and social media profiles. Green Event Planning Tips and Resources.