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Membership 101: Effective Renewal Cycles

Spark Consulting

What resources can we enlist? The annual Marketing General Membership Marketing Benchmarking Report for 2017 lists an average renewal rate of 77% in professional societies and 88% in trade associations. “I waited to renew last year, and they offered me (extra months, a gift, a discount). Speaking of… Resources.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

million open jobs in this country and only 98,000 were added in March 2017. Members can purchase badges for individual course completions with discounts for a bulk badge purchase if they become certified in a specific learning path. What is the “Skills Gap” Problem? According to the U.S. Is your association ready to compete?

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Another pointed to their new Young Professionals discount on membership dues. The state of association membership. Although challenges exist, the reports paint a rosy picture overall. Membership numbers look good.

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Conference Circuit: Rooted in Research

Associations Now

The Qualitative Research Consultants Association’s 2017 Annual Conference kicks off in Los Angeles next week. Conference: 2017 QRCA Annual Conference. Among them: a 25 percent discount on their registration and the ability to request an “ambassador.” Rundown Attendees: 300. Exhibitors: 40. Close to 300 are expected to attend.

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Friday Buzz: When Email Goes Wrong

Associations Now

Another association once sent an email with an incorrect discount code. MBA,CMP,DES (@blalockt) May 5, 2017. Try not to take their rudeness personally, says online career resource The Muse. When it discovered the error, it corrected the issue by creating a new code on its end to match the one the members received.

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How to Motivate Participation in Wellness Programs

Associations Now

Here are a few thoughts on turning things around in 2017. Yet, let’s be honest: For many New Year’s resolution makers, 2017 will likely look much the same as 2016, especially in regards to resolutions like these: Lose weight and get fit. Never a truer word penned, right?

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Friday Buzz: Adding Extra Value to Education

Associations Now

Start with adding pre-course resources. WBT Systems also suggests inviting guest instructors, providing class discounts, giving students exclusive access to experts, and providing deep-dive options into course material. — Entrepreneur (@Entrepreneur) June 16, 2017. Taking a Break.