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How Do Associations Need to Adapt in 2017?

Associations Now

This year is just getting started, but there are already a lot of reasons to get busy in these early days of 2017. In a new white paper outlining its 2017 predictions for the association sector, the technology firm Abila says associations need to adapt their strategies to new, faster environments and changing member expectations.

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The Intersection of Online Communities and Marketing Automation

Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user.

Marketing 198
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Association Brain Food Weekly: 10.20.17

Reid All About it

I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. Learn best practices for content downloads Hear how conversion rates are changing within the buying cycle. SURGE 2017. Enough negativity! 1 CAE credit.

DC 150
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Association Brain Food Weekly: 1.21.22

Reid All About it

The member experience. Too much has changed in our world to keep assuming the member experience you provided pre-pandemic is the experience your members and prospective members want, need, and expect now. MemberSuite suggests how to reevaluate the member experience and apply what you learn.

Survey 195
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6 Tips to Improve Your Association’s Management with Data

Fonteva

Data can improve your member communication strategies in a variety of ways. First and foremost, personalization is a powerful tool to boost member value by improving the member experience. Something as simple as addressing email and direct mail communications to the member by name is a great start.

Tips 52
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Compare Association Membership Management Software Platforms

GrowthZone

In 2017, the chamber-focused Weblink Connect became a smaller subsidiary of MemberClicks. They offer two systems: Atlas, which is suited for member management of chambers and trade associations, and Oasis, which is suited for professional associations. Self-serve, password-protected member portal. Career center. API access.