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Conference Circuit: Get the Information Out

Associations Now

The National Information Officers Association’s 2017 Training Conference takes place in Clearwater Beach, Florida, next week. Conference: 2017 Training Conference. City: Clearwater Beach, Florida. history occurred last June when Omar Mateen opened fire inside the Pulse Nightclub in Orlando, Florida.

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Marketing automation, on the other hand, is a way to look comprehensively at your audience’s behavior, from email to website to social media , and send them relevant content based on their demonstrated interests. If you enjoyed this, please share the video on social media! Marketing Automation Gets RESULTS.

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It’s a Great Time to Be a Young Association Professional: Erin Sevitz on Working Hard, Being Agile and Leaving Your Mark

Association Adviser

Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. In college, I was part of the University of Florida Student Chapter of the American Marketing Association. Erin Sevitz, IFMA.

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Monday Buzz: Hotels Tackle the Buffet

Associations Now

After Ideo did a round of research at the Hyatt Regency in Orlando, Florida (a frequent home of the ASAE Great Ideas Conference, by the way), the two companies came to a surprising conclusion: Just half of the food in buffets, whether at the facility’s restaurants or during events, was actually eaten.

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3 New Year’s Rituals for Nonprofits That Can Boost Professional Success

Beth Kanter

Emerging Leaders Playbook: With the generous support of the Packard Foundation and in collaboration with Third Plateau Social Impact Strategies, we wrote and published the Emerging Leaders Playbook last year, along with facilitating a peer learning cohort with colleague Stephanie Rudat. What will you accomplish in 2017?

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#GivingTuesday – 4 Last Minute Tips (and 4 Ways to Get Ahead Next Year)

Achieve

What started out as a social holiday to remedy the commercial shopping of Black Friday and Cyber Monday, #GivingTuesday has now turned into a day of philanthropy marked by millions of dollars in online charitable giving. Over $300 million in 2017 alone! Erica holds a BSBA in Marketing from the University of Central Florida.

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How We Helped a Florida Nonprofit Triple Its Giving Day Goal

Achieve

Big Dog Ranch Rescue, the largest no-kill shelter in Southeastern Florida, sought Achieve’s expertise in reaching their goal of raising. on the 24-hour online giving day, Great Give 2017. In all, the Great Give 2017 campaign was a resounding success for Big Dog Ranch Rescue. for the Great Give 2017. 182,580.97.

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